Platos Allegory Of The Cave And The Grapes Of Wrath

The World is Always Changing Ma had been detained for seven years after being kidnapped by a rapist psychopath and installed in a tiny shed. For five years she has raised a child, Jack, in this small room, attempting to cope with her dehumanizing circumstances while making Jack’s strange, claustrophobic world as intelligible to him as possible. The movie â€Å"Room† parallels with The Grapes of Wrath because they both have Plato’s overarching theme of the Allegory of the Cave. In John Steinbecks novel, he shows the readers that the world we live in, is a cave. Steinbeck makes us think about the problems in our world then, and how they relate to our world now. Jim Casy is outside of the cave, and is able to teach Tom Joad important lessons†¦show more content†¦At this point, Tom had taken the next step into the Allegory of the Cave, taking the walkway to go explore the world. Towards the end of the book, Casy protests for higher wages and better working conditions. The strike upsets big business and causes people to hunt him down. They find him in a cave and before Tom could even realize it, Casy is killed by a â€Å"club crashed into the side of his head..† (386). Steinbeck needed to kill Casy in order to get his message, sacrifice equals change, across. Steinbeck created the character Jim Casy, as a reference to Jesus Christ, to make him a leader that everyone believed in. Soon after Casy dies, Ma and Tom are debating on where Tom should go to find safety. Tom quotes part of a phrase that Casy used to tell him: Two are better than one...For if they fall, the one will lif up his fellow(418). Jim Casy had successfully taken Tom out of the cave, he had convinced him that the world outside of the cave was better than he had ever imagined. Casy taught Tom that the world needed to work together in order for change to happen, even if it meant sacrifice. The bank is a huge economic problem, it has causes people to turn against each other and controls most of the world. Most of the characters in the Grapes of Wrath have defined â€Å"the Bank or the Company [as] a monster† (31). The bank is a big business, it takes money and barely gives any back. The bank was it’s own type of cave, that had all of its workersShow MoreRelatedThe Acquisition of Morality Essay1033 Words   |  5 PagesMachiavelli (1469-1527) and John Steinbeck (1902-1968). Morality is a trait that is developed as a result of practical material situations and experience as exemplified in The Grapes of Wrath, challenged by St. Matthew, but reinforced in the writings of Plato; we humans are born morally neutral. John Steinbecks The Grapes of Wrath tells the story of the Joad family as they travel from Oklahoma to California. The story has some very realistic examples of people learning lessons in morality, whether they

Discuss the ways in which the character of Oedipus in...

Discuss the ways in which the character of Oedipus in Oedipus the King conforms to the conventions of the tragic hero. In your discussion refer to how the issues explored in the play have a wider significance than the tragedy of Oedipus as an individual. Assessment 9: Short Essay – Drama Discuss the ways in which the character of Oedipus in Oedipus the King conforms to the conventions of the tragic hero. In your discussion refer to how the issues explored in the play have a wider significance than the tragedy of Oedipus as an individual. Oedipus the King is one of the Three Theban Plays written by Sophocles in around 400 B.C. It is a prime example of tragedy, and through the use of a tragic hero, conforms to the typical†¦show more content†¦At the same time, a tragic hero must evoke both pity and fear, and Aristotle claims that the best way to do this is if he is imperfect. A character with a mixture of good and evil comes across as more compelling than a character that is merely good. The fact that these qualities are so accepted means that they continue to connect with audiences of every generation. At the beginning of Oedipus the King, Oedipus is held in very high esteem after saving Thebes from the curse of the Sphinx and becoming king virtually overnight. Oedipus is a man of swift action and great insight. He is always anticipating his subjects’ needs and it is clear that he possesses many qualities which make him an excellent leader. For example, when the priest hints that he should send to Delphi for help with the plague, he has already done so; when the chorus suggests sending for Tiresias, the prophet has already been summoned and in on the way. Later in the play, however, we see that Oedipus’ habit of acting quickly can also have negative implications. When he tells the story of killing the band of travelers who he met at the crossroads, Oedipus shows that he has the capacity to behave rashly. In his search for the truth, Oedipus shows himself to be a thinker, a man good at unraveling mysteries. This is the same characteristic that brought him to Thebes; heShow MoreRelatedOedipus the King by Sophocles1393 Words   |  6 Pages Sophocles’ play, Oedipus the King, has risen many questions concerning the main character and whether or not he acts on free will or if his future is predestined by the gods. I am going to test the theory that although Oedipus believes he is acting on his own free will, he is in fact a victim of the gods. I will analyze several different sources that discuss fate and human agency in Oedipus the King and then proceed to build my original argument on the archaic debate. There has been a great dealRead MoreOld Tragedy Versus New Tragedy1386 Words   |  6 Pagesevents that have a negative effect on the characters until a major disaster occurs. Aristotle believes â€Å"the objective of tragedy is in bringing the audience (or the reader) to a certain state, alternately designated as either katharsis or pleasure† (academia.edu, n.d.). One or more characters can be involved in a tragic story. There are usually five stages that go into fully developing the tragedy within a story. The first stage is the exposition which explains how accomplished the person isRead MoreTheme Of Dramatic Irony In Oedipus1400 Words   |  6 Pagesasserting the reader that the prophecy had indeed come true before Oedipus even knows it further proves that fate controls the lives of mortals. Teiresias uses irony to proclaim to Oedipus â€Å"that with those you love best you live in foulest shame unconsciously and do not see where you are in calamity (633).Teiresias used dramatic irony by telling Oedipus how his life contains a path of shame yet he does not believe him. Every time that Oedipus does not believe another person who tells him of the shame thatRead MoreExamples Of Virtuous Lens In Oedipus The King By Sophocles1112 Words   |  5 Pageswrong doings. A similar lens must be applied when critiquing written pieces, such as the wo rk Oedipus The King, written by Sophocles. In this work, the tragic protagonist Oedipus is revealed throughout the course of the work to have committed several acts of malpractice – including some too heinous to discuss. However, Oedipus’ intentions consistently remain pure. Oedipus is a wholly noble and fearless character despite of his shameful acts, as shown in his actions of defeating the Sphinx, fleeing fromRead MoreEssay on Oedipus the King: The Hubris of Oedipus1681 Words   |  7 Pages Oedipus the King written by Sophocles, is a powerful Greek tragedy story. The protagonist, Oedipus is a heroic mythical king who had it all. Oedipus pursues to find the true answers to his identity and destiny, while at the same time trying to avoid fulfilling his destiny. Oedipus the King was introduced around 429 B.C.E. in Athens. This was Sophocles most celebrated play. It is recognized by many titles, such as its Latin title Oedipus Rex and Oedipus Tyrannus. SophoclesRead MoreOedipus the King: A Victim of Fate Essay956 Words   |  4 PagesOedipus the King would not have been successful throughout centuries as a tragic play, if Oedipus were clearly responsible for his own tragedy. The plays ongoing success was do to Oedipus innocence which immediately makes one think he can not be fully responsible and to blame. I do not believe Sophocles would have wrote the story, or I do not think people would have ever read it or studied it had it simply been a story of a criminals retribution. Sophocles himself believed Oedipus to be the innocentRead More The Role of Teiresias in Sophocles Oedipus Rex Essay1410 Words   |  6 PagesSophoclesOedipus Rex (the King) Teiresias uses his psychic abilities to foreshadow the anguish and destruction that Oedipus will encounter after he learns the truths of his life. Teiresias is also responsible for further developing the theme of blindness by using his own physical blindness to reveal to Oedipus his mental blindness. Lastly, Teiresias is ultimately responsible for imposing dramatic irony because of his great knowledge of the truth of Oedipus. In the play, Oedipus Rex, by SophoclesRead More Destiny, Fate, Free Will and Free Choice in Oedipus the King - Driven by Fate1105 Words   |  5 Pagesof Fate in Oedipus Rex Before we approach this complex question inductively, we are at first obliged to contemplate what definitions and assumptions are being made. This essay, perhaps more so than others, requires a more extensive look at this aspect of the question, because of the sheer variety of possible responses. However, I now have reduced them to three possibilities. Firstly, we could make the assumption that perhaps as destiny controls all fates, then Oedipus character was createdRead MoreParallels of Fate in Crash and Oedipus the King Essay1046 Words   |  5 Pagesapart of our everyday lives have been going on since the ancient greeks to today. The movie Crash parallels to the play, Oedipus the King, in that both of the characters experience some form of fate in their lives. Henceforth, this essay will discuss the medias portrayal of fate and how it is indeed, a part of our everyday lives. In the novel, Oedipus The King, Oedipus father, Laius, met with the Oracle of Delphi who foretells him that his son will inevitably kill him and marry his wifeRead MoreAutonomy in Hamlet and Oedipus952 Words   |  4 PagesFor their injustices, Oedipus must be exiled from Thebes: Socrates must drink hemlock and die. Discuss the extent to which Oedipus’ and Socrates’ final moments are determined by past acts of autonomy. Socrates is a character who is seen as person who dies for his ideals. He sees himself as a public servant who has lived his life helping the people of the city with his practice of philosophy and by living his life within the boundaries of the laws and justices of society. Socrates sees this

Proj 586 Week 2 Project Charter/Scope Free Essays

Week 2: Project Charter/Scope ProJ 586 Project Name| Construction of a new plant| Project Number| 001-001A| Project Manager| David Mulay| Prioritization| High| Owner(s)| Walter Seitz| Start Date:| April 18, 2011| Scheduled Completion Date:| June 30, 2012| Mission| The Purpose of this project is to increase overall sales by developing new products, increasing productivity and national presence and reducing dependence on equipment suppliers. | | Scope| The contract has a set budget if $2,750,000 by the project sponsor. The estimated budget for the project is $2,750,000 with a timeline of 1 year and three months. We will write a custom essay sample on Proj 586 Week 2: Project Charter/Scope or any similar topic only for you Order Now Upon final completion of the project the extent will contain: 1. Manufacturing plant/building in Huntsville, AL 2. Installed equipment to effectively produce product 3. Recruiting division for managers, distribution, plant operators 4. Procured Equipment, Raw Material and Truck Fleet 5. Work and production permits| | Objectives| The Primary objective that dictates success is the creation of a fully operational plastics manufacturing plant, that has distribution capabilities and is completed by June 30th 2011under or equal to the budgeted amount of $2,750,000. The mitigating factors that will state complete success are as follows * Select resources such as: Architect, Real Estate Consultant, and General Contractor * Recruit and Train Managers for Huntsville Plant * Create a Pre-Production and Production Plan * Create a Building Concept and Design * Procure Building Site, Permits, and Appropriate Approvals * Construct the Huntsville Plant Building * Landscaping on Site * Personnel Recruiting for Plant Operations * Procure Equipment, Raw Material and Truck Fleet * Install Equipment * Create Product Distribution Plan and Pre-Production Plan * Start Up Production and Distribution | | Assumptions| Success is derived from the assumptions that the procurement of materials is completed prior to the start date of April 18th 2011. The associating permits needed to break ground in Huntsville are required prior to the start date. The initial assessment of the project budget and time frame is based around the terms of prior planning and procurement. | | Constraints| Many constraints can be mitigated but the few that cannot. The initial starting constraints applying to associating permits and state/federal regulations can offset the initial start date. In the initial weeks of ground breaking setting foundation for the structure can be offset by inclement weather. This process needs at least 2 weeks for compliant weather to complete the foundation. | | Time/Decision Points| | Decision point| Date| Title| Assessment| Start date| 4/18/10| Ground breaking| Raw materials and permits| Phase I| 5/22/10| Foundation assessment| foundation completion| Phase 2| 12/18/10| Exterior construction| assessment by GC| Phase 3| 3/1/11| Interior completion| assessment by PM| Phase 4| 4/19/11| viability of building| Inspection passed| Phase 5| 5/14/11| Equipment installation| to code accepted equipment| End date| 6/30/11| Completion| Deliverables completed| | Cost/Financial Assumptions| Financial assumptions are based upon the delivery of the dictated project and all its demand by its shareholders. Contracted work will be completed with a pay of 30% down 70% completion. The life cycle of the construction fits the schedule of completion for 3 March 2011 allowing 4 months for overlap and extensions to include a similar budget analysis. | | User Acceptance Criteria/Quality| All user acceptances are based around the time constraint of construction. Variable outliers can be extended but are limited each section of the project is consecutive with minimal movement in time. All construction will be granted with a bonus in contingency with an inspection of the PM and site inspector. | | Major Risks| Major risks that hinder the success of the project are based around the timeline. All micro projects and milestones are consecutive to each other. The largest variable within risk mitigation is the exterior construction. Risks can include but limited to: varance permits, weather, protesting, funds allocation, war, loss of materials, and human hazards and lawsuits/safety| | KEY STAKEHOLDERS| | Name| Project Core Team:| Steve PokorskiJoe DownsRhonda SmithMary Doonan | Subject Matter Experts (SME) (Include company channel designations if applicable)| Steve Pokorski: Vice President of OperationsJoe Downs: Director of Plant EngineeringRhonda Smith: regional sales managerMary Doonan: marketing director| APPROVALS| Type Name| Signature| Date| Project Manager Approval:| | | Owner/Sponsor Approval:| | | Project Name| Construction of a new plant| Project Number| 001-001A| Project Manager| David Mulay| Prioritization| High| Owner(s)| Walter Seitz| Project Description| The Purpose of this project is to increase overall sales by developing new products, increasing productivity and national presence and reducing dependence on equipment suppliers. To accomplish this creation of a new manufacturing plant is required. The plant will be built in a timeframe suitable for its shareholders and owners and it will dictate success by the requirements demanded. | | Project Product| The product itself is a fully functional plastics manufacturing plant that has a distribution center, operational equipment and it is in accordance to state and federal code. | | Project Deliverables| * Select resources such as: Architect, Real Estate Consultant, and General Contractor * Recruit and Train Managers for Huntsville Plant * Create a Pre-Production and Production Plan * Create a Building Concept and Design * Procure Building Site, Permits, and Appropriate Approvals * Construct the Huntsville Plant Building * Landscaping on Site * Personnel Recruiting for Plant Operations * Procure Equipment, Raw Material and Truck Fleet * Install Equipment * Create Product Distribution Plan and Pre-Production Plan * Start Up Production and Distribution | | Project Objectives| The Project objectives that dictate success is the creation of a fully operational plastics manufacturing plant, that has distribution capabilities and is completed by June 30th 2011under or equal to the budgeted amount of $2,750,000. The mitigating factors that will state complete success are as follows * Select resources such as: Architect, Real Estate Consultant, and General Contractor * Recruit and Train Managers for Huntsville Plant * Create a Pre-Production and Production Plan * Create a Building Concept and Design * Procure Building Site, Permits, and Appropriate Approvals * Construct the Huntsville Plant Building * Landscaping on Site * Personnel Recruiting for Plant Operations * Procure Equipment, Raw Material and Truck Fleet * Install Equipment * Create Product Distribution Plan and Pre-Production Plan Start Up Production and Distribution| | APPROVALS| Type Name| Signature| Date| Project Manager Approval:David Mulay| | | Owner/Sponsor Approval:Walter Seitz| | | 0. 0Huntsville Project 1. Initiation 1. 1 Evaluations and recommendation 1. 2 Develop project scope 1. 3 Develop project charter 1. 4 Submit project charter and Project scope to owner 1. 5 Project charter and scope approved 2. Planning 2. 1 Determine Project team 2. 2 initial project planning meeting with WBS 2. 3 Develop project plan w/ initial assessments 2. 4 Submit project plan 2. 5 Milestone: Project plan approved/disapproved 3. Execution 3. 1 Project meeting assessment of plan 3. 1 permit validation and approval 3. 1. 1 Variance approval 3. 1. 2 State regulations 3. 1. 3 Federal regulations 3. 1. Environmental approvals and waste management permits 3. 1. 5 Building permits 3. 2 Foundation 3. 2. 1 Build Footings 3. 2. 2 Prepare site 3. 2. 3 Clear house pad 3. 2. 4 Layout footing markers 3. 2. 5 Build forms 3. 2. 6 Set rebar 3. 2. 7 Lay rebar 3. 2. 8 Tie rebar 3. 2. 9 Pour footings 3. 2. 10 Have forms inspected 3. 2. 11 Order concrete 3. 2 . 12 Pour concrete 3. 2. 13 Remove forms 3. 2. 14 Milestone: Have foundation inspected 3. 3 Exterior construction 3. 3. 1 exterior walls 3. 3. 2 siding 3. 3. 3 Roofing 3. 3. 4 Structural stability 3. 3. 5 window/doors 3. 4 Interior construction 3. 4. 1 Insulation 3. 4. 2 Electrical 3. 4. 3 Drywall 3. 4. 4 Plumbing/sewerage 3. 4. Interior roofing 3. 4. 6 Mechanical installation 3. 4. 7 Doors and security 3. 4. 6 Interior inspection 4 Control 4. 1Project Management and inspection for milestones   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  4. 2 Project Status Meetings 4. 3 Risk Management 4. 4 Update Project Management Plan 5. Completion 5. 1 Milestone: final inspection 5. 2 after action review 5. 3Update all files and documentation 5. 4 tax document procurement References Gido, Jack, and James P. Clements. Successful Project Management. Cincinnati: South-Western College Pub. , 1999. Print. George, Donald. In Class WBS Exersize Solution. Phoenix: Devry University: Keller Graduate School, 13 Sept. 2 012. PPT. How to cite Proj 586 Week 2: Project Charter/Scope, Essay examples

Marketing Strategy of Curtin University †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategy of Curtin University. Answer: Background With a move towards growth and development, more and more businesses are coming up making it difficult for the target customers to choose the best alternative. As such, the customer tries to seek information and that is when the role of marketing comes into play. Marketing is a powerful tool in the hands of manager that is generally used to create awareness of the product or service among target market and attract them to purchase it. Thus, managers need to plan the marketing of their organisation carefully to ensure optimal outcomes and maximum awareness generation. This report presents the marketing plan 2018 for Curtin University. The report proceeds by reviewing a external and competitive environment that the university faces in the country along with identification of the universitys strengths and weaknesses to tackle the opportunities and threats that comes in its way. Further, universitys positioning, strategies and resource allocation is discussed that form the core part of the institutions marketing strategy. Market and Demand Assessment The Australian university and other higher education industry is poised for growth with an estimate annual growth rate of 4.5% (IBIS World, 2017). As per Australian Bureau of Statistics (2017), 1 out of 5 people in Australia is engaged in formal study that includes 1.2 million people between 15 to 19 years of age and 741,100 people between 20 to 24 years of age. Further, the ratio of people enrolled in higher education has increased from 56% in 2006 to 64% in 2016 among young females and 55% to 61% among young males. Similarly, increase in education was also experienced in older age of 25 to 64 years indicating the need and opportunity for educational institutions to expand their services to meets the rising market demand. As of 2016, Curtin University had a total of 37,533.9 students enrolled in different courses of which, 24549.5 were domestic students and 11,622.6 were international students (Curtin University3, 2017). Further, based on the market assessment, the target group for Curtin University consists of the following prospective segments: Freshmen: This group is aged around 15 years and includes students who have just finished schooling. This group is attracted to university due to its costs, reputation, campus, image and other such factors. Graduate Students: This group includes students who have completed their under-graduate qualification and have clear focus and purpose for engaging in higher education. This group selects educational institution based on strength and reputation of their specific programs. Non-traditional students: Such students are unique and their choice of educational institution may depend upon the specific courses offered by university, flexibility, mode of learning and other non-traditional factors. PEST Analysis The Australian university and other higher education industry has undergone many changes over the past five years as a result of influences from macro-environmental factors with respect of political, economic, social and technological aspects of the country. These factors are discussed as follows: Political: This theme includes the issues at the government and institutional level in higher education. In Australia, the Federal Government affects the higher education systems through its policies, models and regulations. The Australian Government emphasizes on increasing domestics and international university enrollments by increasing the public expenditure on universities and relaxing the student visa requirements (IBIS World, 2017). Economic: The economic climate, sector funding, value for money and employability are the significant economic factors affecting the higher education industry in Australia (Doherty, Steel and Parrish, 2012). The industry currently is growing with the rate of 4.5% annually, earning revenue amounting to $31 billion and is responsible for employing as many as 127,638 people (IBIS World, 2017). Moreover, the government has committed to inject over $15 million for the development of higher education and provide better value to the students and the economy (Department of Education and Training, 2017). Social: With shifts in business environment and skill requirements of the professional, the needs and expectations of students are also changing. Further, rise in education fee has also increased the expectations of enrolled students towards a more student-centric services delivered by the universities. As the need for obtaining greater skills is increasing, people are increasingly adopting to study along with their jobs thereby creating pressure on universities to accommodate the work patterns thereby providing greater flexibility in education systems and learning practices (Doherty, Steel and Parrish, 2012). Technological: While the changing technology has threatened the traditional role of educational institutions as the guardians of knowledge, it has also created opportunities to innovate and provide better ways to fulfill the changing needs of target market. Further, incredible growth in technology also provides opportunities to change academic structures and practices and make knowledge accessible through innovative channels like mobile applications, webinars, social media and simulation technologies (Doherty, Steel and Parrish, 2012). Competitor Analysis The educational environment for universities in Australia is highly competitive with 43 universities in total including 40 Australian universities, 2 international universities and one private specialty university (Study in Australia, 2017). In addition to these universities, there are other institutions that provide higher education courses to the aspiring students in the county thereby increasing the competitiveness of the higher education industry. In Western Australia, Perth and Fremantle is the hub of higher education with universities like Curtin, Edith Cowan, Murdoch, University of Western Australia and University of Notre Dame Australia as main higher education institutions in the region. However, of all the universities present in the region, Curtin University has the largest market share of 44%, up from 40% in 2013 among Western Australian universities. Moreover, it also continues to the first choice among freshmen from both Western Australia and interstate students (Curtin University4, 2014). Further, a revenue analysis (Table 1) of major universities in Western Australia also reveals a good position for Curtin University indicating higher enrolments as compared to its competitors (Weber, 2015). SWOT Analysis The SWOT analysis helps in identifying the strengths and weaknesses of the organisation and also creates awareness regarding the opportunities and threats existing within the external environment that can affect the success of the organisation. The SWOT analysis of Curtin University is as follows: Strength Western Australias largest and most multicultural university with one-third students hailing from international regions Ranked among top 2% universities worldwide (Curtin University, 2017) Offers wide range of innovative course and has strong business and industry connections and high-impact research Ranked 27th among global universities under 50 age in QS World University Rankings 2016-2017 5 star excellence rating in QS Stars rating 90% employability rate after graduation (Curtin University2, 2017) Highest market share Weakness Poor understanding of the scope of universitys programs and courses. Diversified courses and many campuses threaten effective management Focused priorities Communication Reduction in revenues and rise in costs (Weber, 2015) Opportunities Increased domestic enrolments due to government funding Attract international students supported by relaxed student visa requirements Technological shifts provide opportunities to attract students for distance learning Promising political and economic environment Threats Highly competitive industry Rising fees and changing social preferences of students (Doherty, Steel and Parrish, 2012) Continuous technological shifts Lack of skilled personnel to focus on research and development Technological and business changes requiring academic restructuring Value and Brand Positioning Analysis The positioning statement is an important aspect of marketing plan as it determined the manner in which the target audience views the organisation. Thus, it is necessary to present a vivid description of the brand during positioning so as to differentiate it with the competitors and highlight the unique aspects of the organisation as a brand (Pride, Huges and Kapoor, 2016). The following brand positioning statement is the foundation upon which the marketing plan of the university is built: Curtin University is a world class higher education institution and cultural hub that offers a range of innovative courses along with high-impact research. We aim to support our students not only professionally but personally to ensure all round development as individuals who have the ability to turn any opportunity in their stride through hard work, courage and integrity embodies by us. Marketing Aim and Promotional Objectives for 2018 For any marketing plan to be successful, clear and concise delineation of marketing aims and objectives is of critical importance. It helps in identifying the business what it wants to achieve through its marketing plan and activities. Moreover, marketing aims and objectives not only provide an important area of focus for the marketing team but also need to be consistent with the overall strategy goals of the business to ensure maximum effectiveness (Kotler and Keller, 2015). The aim of marketing plan of Curtin University is to bring about increased awareness among existing students and attract new students by highlighting the role of the university in their lives and also promote the activities of the university. The following are the main aims of the marketing plan: To develop and launch a new branding campaign that increases the visibility of the university among the target market through utilizing the alumni, faculty, and university leadership as brand ambassadors. To promote Curtin University as nationally recognized innovative educational institution that not only focuses in professional development but also on personal development of its students. To attract Australian business community by generating awareness regarding the professional development efforts of Curtin University to impart professional training to the graduate students The objective of the proposed marketing plan is to highlight the distinctive courses and educational programs offered by Curtin University that differentiates it with other existing universities in Australia, especially in Perth and represent it as unique and special university. Further, achieving more enrollments (expected increase of 20%) by attracting new students by way of highlighting the unique features of the university is another objective that the marketing plan seeks to achieve. Marketing Mix Strategies Marketing is not just communication of information to the target market, but also used to establish and enhance relationship with all the stakeholders by addressing their needs to meet the organisational goals. Themarketing mix strategies can be identified using the seven Ps of marketing. To develop a successful marketing strategy, it is necessary to take a holistic approach towards the seven Ps rather than viewing them in isolation (Kotler and Keller, 2016). Thus, in context of Curtin University, the seven Ps are as follows: Product: For Curtin University, the product includes the vast variety of graduate and under-graduate courses offered by them. Further, it also includes the services, research, activities and employment opportunity provided by the university. Thus, the product strategy is to provide unique courses to its students through better staff, more exposure to related industry and interaction with industry leaders in the field to develop greater understanding and generate higher interest in the chosen field. Place and Physical Evidence: In context of university, place and physical evidence may be more or less similar and inter-related to shape the experiences of the students. The university campus can be a used to outline the place and physical evidence strategy by represent the brand by way of the appropriateness of the place, its cleanliness and its serenity to create an environment that is conducive for learning and encourage innovative thinking and creativity. Price: For educational institutions, prices include the fee and other monetary charges taken for admission and entry into other activities and courses. Thus, pricing strategy for the university needs to focus on justifying the benefits included in the cost of education courses and activities offered at the campus. Additionally, the prices also reflect the benefits of the infrastructure facilities of the institution (Olaleke, et al., 2014). People: In context of University, people include staff, students and alumni. Thus, the university can use its people to communicate the benefits of studying their by highlight all thats good about it. The university can enhance communication between these three categories of people by facilitating greater engagement, training and interaction. The strategy is to create word of mouth publicity for the university by getting the student or alumni to recommend it to others. Word of mouth publicity can be far more effective and beneficial as compared to other messages through different marketing channels (Kotler and Keller, 2016). Processes: Another crucial element of marketing mix is the process that is the way in which the university deals with its customers. Thus the strategy is to create the process related to attaining information and contact the university representative easy, effective and professional. This will include regular updating of university website and social media accounts to target the selected customer and ensuring quick responses to customer queries. Promotion: It is the final element of marketing mix that is decided only after considering the product, price, place and other elements. Effective promotion strategy helps in establishing the brand identity and brand image through communication of universitys relevance, accomplishments and excellence in the field. The university can use following promotional tools and strategies: Tools Strategy Tactic Print Media Create university magazine, publications and articles Create a quarterly or half yearly magazine or can publish articles in newspapers that promotes the skills and achievements if university faculty, students and alumni. The magazine will be used as a tool to create awareness and establish brand image. Videos/short films Create a series of online videos and short films It will be used to create awareness by connecting emotionally to the target markets aspirations. Moreover, they will be used to create awareness about university courses and other programs. The videos will be posted on university website, social media accounts and YouTube channels. Social Media Platform Create accounts on social media University can use social media platforms like Facebook, Twitter, Instagram and others to create student focused social media campaign to promote its products and services. It can use quizzes and games to engage target audience on social media and send promotional gifts to selected few. Campaign Develop a university campaign that will use all promotional tools to direct the message towards target audience. The university can use above mentioned tools to create a campaign that focuses on communicating a similar message through different tools. These tools will ultimately connect to form a connection with its customers and create brand identity. Competitive Strategies Any organisation does not exist in isolation. It has to compete with its rivals in order to survive and hence need to adopt strategies keeping in view its competitors in the industry. Competitive strategies are necessary to create a distinct image for the organisation and its decision are based in the analysis of BCG matrix, product life cycle and other tools that help in identifying the investment requirements and other strategies based on the market offering, market share, market attractiveness and other related aspects. Curtin University has the largest market share and high growth as compared to its competitors. Thus, it belongs to the Star category of the BCG matrix indicating that good growth prospects for the university (Wheelen and Hunger, 2013). Moreover, even though the University was established in the year 1987, owing to the industry growth and shifts in technology and customers social preferences, the university can be considered at the growth stage of product life cycle. Moreover, the market share of university has experienced a constant growth from 38% in 2012 to 40% in 2013 to 44% in 2014 indicating the growth potential for the university in future (Curtin University4, 2014). Thus, at this stage, the university can adopt differentiation strategy to ensure fighting for the patronage of the customers by creating unique market offerings that are distinct from its competitors (Wheelen and Hunger, 2013). Thus, the university needs to concentrate on achieving superior performances in terms of better education quality, on campus services, teaching staff and aids used and experiences for the enrolled students and alumni. Media and Budget Allocation In order to address the target market and strengthen the marketing activities, allocation of funds is necessary. Moreover, looking at the rising revenue trend of the university, it is easy to allocate large amount to the marketing activity. However, looking at high market share and expected growth trend, it is rather rational to allocate less advertising expenditure as a part of overall sales (Kotler and Keller, 2016). Thus, the media and budget allocation for Curtin University is as follows: Tool Budget Print Media $100,000 Video and Short Films $35,000 Social media platforms $25,000 Campaign $10,000 Table 2: Budget allocation (source: assumed) Hence, a total of $170,000 will be allocated to carry out the marketing activities of Curtin University. Expected Outcomes It is expected that the proposed business plan will help in creating desired product awareness among the target market of Curtin University. With its promotion tools the university aims to achieve the following outcomes in terms of market reach: Tool Target Print Media 1500 stories and 40,000 magazines Video and Short Films 5-7 video Social media platforms 100,000 followers and 75,000 referrals Campaign 175,000 audience Table 3: Expected outcomes (source: assumed) Conclusions The marketing plan is an important part of strategic planning as it is responsible for generating awareness and establishing the brand identify by communicating and connecting with the target audience. For this, collecting relevant information related to macro-environment, target market and competitors is necessary to identify the needs and position the brand accordingly. In context of Curtin University, the use of magazines, articles, videos, social media marketing and campaign is proposed to achieve its marketing aims and objectives. Moreover, keeping in view the expected growth of industry, rising market share of university and increasing revenues, the university will use differentiation strategy to uphold its performance by creating unique market offerings and distinct brand image as compared to its competitors. References Australian Bureau of Statistics (2017). Education and Work, Australia, May 2016. Retrieved from: https://www.abs.gov.au/ausstats/abs@.nsf/0/556A439CD3D7E8A8CA257242007B3F32?Opendocument Curtin University (2017). Reputation. Retrieved from: https://about.curtin.edu.au/who/reputation/ Curtin University2 (2017). Australian Reputation. Retrieved from: https://about.curtin.edu.au/who/reputation/australian/ Curtin University3 (2017). Curtin University Student Statistics 2012-2016. Retrieved from: https://planning.curtin.edu.au/stats/students2012-2016.cfm Curtin University4 (2014). Curtin again the destination of choice for WA applicants. Retrieved from: https://news.curtin.edu.au/media-releases/curtin-destination-choice-wa-applicants/ Department of Education and Training (2017). Higher education reform package. Retrieved from: https://www.education.gov.au/higher-education-reform-package-0 Doherty, I., Steel, C., and Parrish, D. (2012). The challenges and opportunities for professional societies in higher education in Australasia: A PEST analysis, Australasian Journal of Educational Technology, 28 (1), 105-121. IBIS World (2017). University and Other Higher Education in Australia. Retrieved from: https://www.ibisworld.com.au/industry-trends/market-research-reports/education-training/university-other-higher-education.html Kotler, P. and Keller, K. (2016). Marketing Management: Global edition, 15th edn. Sydney: Pearson Education Australia Pty Ltd. Levitt, T. (1965). Exploit the Product Life Cycle, Harvard Business Review. Retrieved from: https://hbr.org/1965/11/exploit-the-product-life-cycle Ogunnaike, O. O., Borishade, T. T., Sholarin, A., and Odubela, O. O. (2014). Empirical Analysis of Marketing Mix Strategy and Student Loyalty in Education Marketing. Mediterranean Journal of Social Sciences, 5(23), 616-625. Pride, W., Huges, R. and Kapoor, J. (2016). Foundations of Business, eth ed. NY: Cengage Learning. Study in Australia (2017). University and Higher Education. Retrieved from: https://www.studyinaustralia.gov.au/global/australian-education/universities-and-higher-education Weber, D. (2015, March 27) Universities in WA see income drop in 2014, annual report reveal, ABC News. Retrieved from: https://www.abc.net.au/news/2015-03-27/wa-universities-suffer-income-fall/6351920 Wheelen, T. and Hunger, J. (2013) Strategic Management and Business Policy, 13th ed. NY: Pearson Education.

Symbolism in the short story girl by Jamaica Kincaid Research Paper Example

Symbolism in the short story girl by Jamaica Kincaid Paper Name: Lecturer: Course: Date: We will write a custom essay sample on Symbolism in the short story girl by Jamaica Kincaid specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Symbolism in the short story girl by Jamaica Kincaid specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Symbolism in the short story girl by Jamaica Kincaid specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Symbolism in the short story girl by Jamaica Kincaid Symbolism is one of the stylistic devices incorporated in literary works. This involves the use of real objects to represent abstract ideas. Symbols in literary works materialize in a variety of ways and can be interpreted into ideas universal in nature than the physical aspect of the object used. In the short story, ‘Girl’, Jamaica Kincaid utilizes the use of symbolism by incorporating tangible items such as the trunk, marbles and Benna, which is effective, in my opinion as it serves the purpose of evoking the reader to consider their significance and creating comprehension of the prevailing human conditions. One of the stylistic devices used in the short story â€Å"girl†, by Jamaica Kincaid, is symbolism. The short story depicts various objects that have been given deeper meaning. One is the trunk belonging to Annie’s mother (Schilb, 55). This object is used by the author to represent the self. When Annie was a young girl, one of her most interesting activities involved perusing through the mother’s trunk. Later on, we find her defining her own self by using the various objects that she found in the trunk. At a tender age, Annie would share the mother’s trunk without limits since the trunk and her very own self were the same (Schilb, 56). The narrative details the mother’s trunk to having come from Dominica. This meant that the trunk seemed to contain the entire family’s history. Later on, when Annie decides to have her personal trunk, this trunk will take the resemblance of her self just like the one that belonged to her mother. This new trunk now symbolizes her new realization of self as it goes to the extent of bearing a label that reads, â€Å"My name is Annie John. The use of trunk to symbolize personality is highly thoughtful. In daily lives, trunks are normally used to putting old personal effects. With this regard, going through a person’s trunk leads to one revealing a lot of history, and hence reveals one’s personality. Another form of symbolism is identified in the Marbles. The initial marbles given to Annie are from her mother after she recovers them from a package of oats. The two marbles are different in color with one being white with blue while the other being white with yellowish brown. Annie takes the blue marble to be symbolic of the ocean and the brown marble to be representative of the landmasses of the earth. Later on, Annie obtains some new marble that symbolize the new world that Annie is attempting to fashion for herself (Kincaid, 56). After receiving the new set of marbles, Annie decides to devote herself to marbles. By this, she gets to win marbles from all the people and collects a sizeable stash. The development of Annie’s marble career goes in hand with shifting in her world as she now spends quality time with the red girl. The red girl is symbolic to the non-socialized order. As Annie plays with the marbles, she gets to see beyond what both her mother and teachers have been teaching her. She now gets to see the original restrictive worldview. There is an instance where we see Annie’s mother furiously searching for her marbles. The real item she is seeking is not the physical marbles but the new world that these marbles have opened up Annie to. The mother is opposed to this new world, as it tends to defy the new social program. Marbles take the shape of crystal balls used by seers in foretelling hidden details. The author is therefore in place when he uses marbles to illustrate how the â€Å"gir l† has attained a new worldview. Milton’s paradise lost is a narrative that â€Å"girl is compelled to take notes as punishment for allegedly blaspheming Christopher Columbus in her history book. The title of the book â€Å"Paradise Lost† is apt. The story narrated in the book is about the fall of Lucifer. The book narrates how Lucifer was plunged into darkness and exile as punishment for challenging God. The problems facing Annie could be identical to the predicament Lucifer was in at the time. Annie is facing a predicament for challenging the authority of her mother and by association of the colonial order although she fears the punishment of being thrown into exile. The title of the book is also symbolic of the predicament that could befall Annie for apparently challenging the colonial authority that deemed it fit in terming Columbus a hero. The idea of exile is representative of Annie’s fear of being left all alone. The title, â€Å"A Lost Paradise†, is apt for Antigua. It is an isla nd with the scenery resembling that of a paradise. It was however transformed into a virtual hell through the settling of the Europeans who introduced slavery in the land. In the short story, the author uses the word Benna to symbolize sexuality. Benna are Antiguan folk songs that are used to symbolize sexuality. Annie’s mother fears that Annie has come across too much knowledge on sexuality for her age. In the native Antiguan culture, the natives used to sing Bennas as a means of passing on scandalous rumors and gossips surreptitiously without the knowledge of the colonialists. Her naivety led her to singing the Benna in church, â€Å"don’t sing Benna in Sunday school; you mustn’t speak to wharf-rat†. The act of singing Benna during Sunday school classes was an act of utter sin and disobedience (Saxton, 45). The Benna contained outlawed information that could not be uttered in public. Making such utterances in a church setting was both disobedience and sinful. Annie was too young to comprehend the relationship between Benna and sexuality as the older people like her mother did, however, the manner in which she protested indicates that she was aware of the seductive meaning behind the Benna, its mystique and its forbidden aspects. The fact that Annie is too adamant and near desperate denials raise the idea that she could have already sung the Benna and worst still, during Sunday school classes with some of her friends. This is an indication that Annie has developed an interest in the opposite sex in addition to a mounting exasperation with the mother’s guidance and incursion into her personal life (Saxton, 45). Food is another object used the short story to symbolize the mother’s belief on the importance of domesticity. There are numerous occasions where the mother emphasizes on food. The knowledge of preparing pumpkin fritters, tea, bread pudding, doukona, and pepper are highly essential as they form a link between the womenfolk and the families. The skills and art behind food preparation act as great legacies of mothers passed down to new generations through their daughters. Some of the foods such as doukona and pepper pot act as objects of placing the story Antigua and the Caribbean. These foods are mentioned by the author to indicate the setting of the story to the reader, instead of using unnecessary descriptions. Clothing in the story is used to indicate the level of respectability. Clothes are closely associated with proper housekeeping in indicating a woman’s character. Annie’s mother emphasizes on the clothing aspects since proper clothing reflects an individual’s character and personality, whereas shabbiness reflected the level of laziness and poverty present in an individual. The activities involved in clothing preparation that include Washing, sewing, and ironing are used as forms of protecting the status held by women in addition to defending the women’s productivity and self-worth (Milne, 45). The neatness and appearance of a woman’s cloth is a reflection of her sexual respectability and morality. The use of clothing in displaying good organization skills and well grooming in women were indications of her competence and control. In addition, these women could never be suspected of having outlawed relationships with other men. Annie’s mother therefore puts a lot of emphasis on the importance of dressing and appearance since she does not want the daughter to fall victim of ridicule and disrespect. Her fears are constantly reflected by the many times she cautions her child from being a â€Å"slut† (Milne, 45). In conclusion, we find that the author has utilized symbolism in the short story, girl. Symbolism in the story takes the form of concrete objects, actions, characters and figures of speech to take on abstract ideas. Concrete objects such as Annie’s trunk are used by the author to represent universal meanings such as Annie’s self. The act of clothing oneself is taken to represent the moral standards of a person especially for the womenfolk in the narrative. The most challenging symbol used in the narrative is the Benna. This is because one requires background knowledge to be acquainted with why the Benna was highly constrained from being used in the church. Works Cited Kincaid, Jamaica. Girl. San Francisco: San Francisco Examiner, 1991. Print. Milne, Ira M. Short Stories for Students: Presenting Analysis, Context, and Criticism on Commonly Studied Short Stories. Detroit: Gale Group, 2000. Print. Saxton, Ruth. The Girl: Constructions of the Girl in Contemporary Fiction by Women. New York: St. Martin’s Press, 1998. Print. Schilb, John. Making Literature Matter: An Anthology for Readers and Writers. S. l.: Bedford St Martins, 2011. Print.

How to Conjugate Mener (to Lead) in French

How to Conjugate Mener (to Lead) in French The French verb  mener  means to lead. Its a simple word, but there is one little trick to learning its conjugations. A quick lesson will show you what that is so you can properly say I led or we will lead. Conjugations of the French Verb  Mener    Mener is a  stem-changing verb. It follows some rules that apply to most verbs that end in -e_er, such as  lever  (to lift). Essentially, the stem change appears in certain verb forms where the first  e  is changed to  Ãƒ ¨.  While it doesnt affect the pronunciation, the spelling does change, so pay attention to this. Other than that one simple change,  mener  is conjugated in a similar manner to regular -er  verbs, which is the most common pattern found in French. This is great news because, with each new one you learn, they become easier. To study these conjugations, begin by identifying the verb stem:   men-. Then, you will match the subject pronoun with the appropriate tense for your subject. For example, I am leading is je mà ¨ne and we will lead is nous mà ©nerons. Subject Present Future Imperfect je mne mnerai menais tu mnes mneras menais il mne mnera menait nous menons mnerons menions vous menez mnerez meniez ils mnent mneront menaient The Present Participle of  Mener   The present participle of mener  is menant. To form this, we simply added  -ant  to the stem. This is a verb, of course, but in some contexts, it can become an adjective, gerund, or noun as well. The Past Participle and Passà © Composà © Another way to express the past tense led is to use the  passà © composà ©. Its a simple construction that uses the  past participle  menà ©. You will also need to conjugate  avoir  (an auxiliary verb) to fit the subject pronoun. For example, I led is jai menà © while we led is nous avons menà ©. More Simple  Mener  Conjugations to Learn After you memorize all of those forms of  mener, think about adding a few more simple conjugations to your vocabulary. They can be quite useful at times. For instance, if you need to imply uncertainty to the action, use the subjunctive. When the action is dependent on something else, turn to the conditional. When reading French, it will improve your comprehension to be able to recognize the passà © simple and the imperfect subjunctive  as forms of  mener. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive je mne mnerais menai menasse tu mnes mnerais menas menasses il mne mnerait mena ment nous menions mnerions menmes menassions vous meniez mneriez mentes menassiez ils mnent mneraient menrent menassent For short sentences such as exclamations and demands, you can use the imperative verb form and bypass the subject pronoun. Instead of tu mà ¨ne, use mà ¨ne alone. Imperative (tu) mne (nous) menons (vous) menez

Starting a New Business Assignment Example | Topics and Well Written Essays - 9500 words

Starting a New Business - Assignment Example This research will use the mixed-method design, but will lean more toward the evidences that have been quoted in various financial and management accounting studies. The research mainly focuses on historical information that is available. Secondary sources like books, journals and the internet are also used as part of this research. The entire research revolves around issues relating to accounting and financing of new business. Additionally, the research also focused on contemporary issues in management accounting. People planning to set up a new business need to find out a lot about various issues that could affect their new business, local laws, rules and regulations etc. The people also should acquaint themselves about various finance related issues which may influence the company that is going to be newly set up. Long-term finance is absolutely essential for any operating concern. A lot of contemporary issues and development in the field of finance and accounting, especially in t he field of management accounting have also been identified and discussed in detail. The main reasons behind writing this research paper is to address certain issues relating to accounting and finance and also some of the contempor... Additionally, the research also focused on contemporary issues in management accounting. People planning to set up a new business need to find out a lot about various issues that could affect their new business, local laws, rules and regulations etc. The people also should acquaint themselves about various finance related issues which may influence the company that is going to be newly set up. Long-term finance is absolutely essential for any operating concern. A lot of contemporary issues and development in the field of finance and accounting, especially in the field of management accounting have also been identified and discussed in detail. Introduction The main reasons behind writing this research paper is to address certain issues relating to accounting and finance and also some of the contemporary issues in management accounting faced by today's accounting consultation firms. Entrepreneurs and business minded people who propose to start a new business usually go in for a piece of advice before actually getting in to planning and organizing their new firm. People prefer to approach consultants to know about certain important aspects relating to finance and accounting issues for their new firm. Some such issues are sources of long term finance, budget and budgetary controls etc. These days there are also certain contemporary issues with relevance to management accounting that may be having an effect on businesses. The main aim of this research paper is to address these issues stated above. The objective of this paper is to discuss the various issues in each of the above stated aspect and provide solutions and recommendations as applicable. Research Methodology This research will use