Jane Eyre, Hamlet And Keats :: essays research papers fc

 â â â â To pass on a feeling of contention, symbolism and point of view, creators utilize different kinds of language, sentence structure and jargon to accomplish this. A concentrate from Jane Eyre, by Charlotte Bronte, a discourse from Hamlet, by William Shakespeare and Ode to Autumn, by John Keats all have various striking likenesses between them, just as a couple of contrasts, which will be broke down to appear.      Unlike Hamlet and Autumn, the concentrate from Jane Eyre, doesn’t have a specific contention, yet the utilization of language is like that of Keats and somewhat Hamlet. Jane Eyre is a character existing in an account in the main individual, as is Hamlet in his discourse. This brings a feeling of ID and authenticity to the peruser, â€Å"I didn't feel the cold, however it solidified keenly† (Bronte, p143) demonstrated the narrator’s sentiments and experience. The portrayal is written in the past tense, â€Å"in those days I was young† (p143) to add to the effect of a memory and to bring the feeling of a life account.      Jane isn't an omniscient storyteller, similar to Hamlet, in this way the peruser can see things she doesn't, for example, the desolate noteworthiness of the concentrate and how it means that her future relationship with Mr Rochester, and Thornfield. The entire of the novel is written in detailed, complex sentences, which maybe is the author’s method of exhibiting Jane’s insight and expressiveness. The style of language and it utilization is like that of Keats. Bronte utilizes dynamic action words, for example, â€Å"rising moon† and â€Å"blended clouds† (p143) and â€Å"noise† breaking out, and coordinates them into the exquisite exposition to carry a feeling of development to Jane’s environmental factors. A thought of sound is additionally accomplished by the utilization of onomatopoeic words, for example, â€Å"tinkle of the closest stream† and â€Å"whispering† (p143) this carries an erotic viewpoint to the wr iting, something that Keats likewise figures out how to accomplish in his Ode to Autumn. There is even a little level of similar sounding word usage â€Å"wave wanderings† (p143) something, which Keats likewise employments.      The symbolism in Jane Eyre is copious, for example the moon is represented as female, â€Å"The rising moon . . . she investigated Hay† (p143) the pictures are invoked through pictorial depictions utilized by Jane, similarly as with Keats. We get the feeling that Thornfield is somewhat scary, we realize the corridor is â€Å"grey and battlemented† (p143) and that the forested areas are â€Å"dark†.

To what extend can it be said that the 'West' won the Cold War Essay

Whatever expand would it be able to be said that the 'West' won the Cold War - Essay Example Different members of these systems and a few researchers have made indistinguishable cases, which are ending up being, as underlined by Ralph Summy and Michael Salla (1995) in their introduction, a ‘emergent orthodoxy’ (on the same page, p. xv). The target of this paper is to investigate the degree of the triumph of the United State neglected War in the light of the legitimate substance of such cases. There are extraordinary challenges contained in the usual way of doing things ‘winning the Cold War’ (Cohen 1995). The premier is vulnerability about the degree of the case, as the notices of Reagan and Bush propose, since triumph in 1989 inferred something particular from triumph in 1992, when the USSR had broken down and Gorbachev had been deposed (Philips 2001). The following and interrelated trouble is vagueness about the genuine depiction of the Cold War. ‘Winning the Cold War’ is a truly begging to be proven wrong rule since it very well may be comprehended as an ethical reason for all the protection and international strategies of the Reagan administrationâ€for occasion, military contribution in Nicaragua during Reagan’s term, a strategy which anticipated maybe fighting and winning a significant war and unrivaled financial plans for peacetime military (Painter 1999). The idea of ‘winning’ additionally appears to legitimize the principles of focusing on military incomparability and interventions from quality, which might be disastrous as appeared. Did the United States Really Win the Cold War? Before endeavoring to assess the impact of the Reagan system, it must be clarified first what was engaged with the finish of the Cold War, by deciding the significant segments in the procedure of Gorbachev after 1985 and the unexpected consequences of the course of inside and outside change. The approach changes of Gorbachev happened in four significant areas; in each example the strategy gained impulse and turned out to be progressively progressive initiating around 1987 (Geoffrey 2008). Principally, the Soviet organization initiated after 1985 to change highlights of its military methodology saw as especially antagonistic by the West, and simultaneously to adjust its strategy for arms control (Suri 2002). Gorbachev set out on rethinking military standard, spearheading the thought of ‘reasonable adequacy at the atomic level’ (Juviler and Kimura 2009, 139) which demonstrates that ‘lower atomic weapons levels would be required’ (on the same page, 139) and progressing toward ‘defensive safeguard at the customary level’ (Juviler and Kimura 2009, 140), with an end goal to smother the misgivings of the West about astonishment attack. The huge scope change in arms control system was suggested by the dynamite recommendations framed at the Reykavik culmination show in 1986 and settled after during the 1987 Intermediate Nuclear Forces (INF) interventions, when the Soviet party proposed an unprecedented enthusiasm to concede to intensive on location review and greater decreases in its stockpile than those ordered of the United States (Lefler and Westad 2010). The location of Gorbachev at the 1988 United Nations, when he guaranteed extensive one-sided cuts in Soviet munititions stockpiles and warriors in European Russia and East Germany, communicated the gravity of his assurance to lessen military (Juviler and Kimura 2009). Along these lines, Gorbachev demonstrated a change in the ideological degree and broadcasted destinations of Soviet international strategy, removing from a thought of worldwide class strife toward a progressively tolerant thought of harmony and union. Publicity about harmony had contributed in Soviet approach already,

Project 2 Essay Example | Topics and Well Written Essays - 750 words

Undertaking 2 - Essay Example In this manner so as to spare the biology of our condition it’s fundamental to keep a cutoff on the deforestation activities, regardless of whether it prompts misfortunes for the business and corporate segment. Deforestation happens when a huge zone of the timberland is cleared with the end goal of development of new private structures, modern center points or for different business purposes. When the zone gets deforested, trees are never re-planted. This outcomes in steady decrease of woods which has now become a significant worldwide issue. In the event that the present pace of deforestation is proceeded, the world’s downpour timberlands would totally vanish inside hundred years. One of the significant reasons of deforestation is agribusiness. The second most acknowledged explanation incorporates the logging activity that provisions the wood and paper to the entire world. Fast urbanization and expanded number of developments can be viewed as the third most coherent ex planation of deforestation. The other minor reasons incorporate out of control fires and overgrazing. The impacts of deforestation can have different negative consequences for the general public. The most essential one is the loss of environment for incalculable species. Information says that around 70% of the earth’s creatures and winged animals live in woods, which won’t have the option to endure when deforestation would happen. Deforestation likewise causes climatic changes offering ascend to soil disintegration, decline in precipitation and temperature swings. Additionally trees are known for engrossing ozone depleting substances that bolsters a worldwide temperature alteration. Less trees implies enormous measure of ozone harming substances entering the earth which thus energizes the seriousness and extent of an unnatural weather change. Answer for deforestation The optional research methods have been utilized for finding the answer for the issue of deforestation. These sorts of information are gathered from look into led by others or associations. The World Wide Fund for nature (WWF) has begun backwoods protection approach that points toward forestalling deforestation beginning from the rainforests to the calm woods. They had just begun their work towards the security of backwoods 50 years back and now they have gladly reported the achievement of their endeavors towards the protection of the biological system. The quickest and easiest answer for deforestation would allude to just confine the chopping down of trees. Anyway actualizing this arrangement needs an increasingly sorted out methodology. We can select a cautious administration of the woods assets by the disposal of away from to guarantee that the earth of the timberland stays unblemished. It’s apparent from the pace of deforestation that chopping down of woodlands is unavoidable for the endurance and development of people. Thusly the arrangement should attempt to adjust the p ace of cutting trees and the pace of planting new ones. In spite of the fact that this arrangement would begin to renew the loss of woods as of late, we have to plant an ever increasing number of trees for settling the harm caused previously. In the event that we look carefully towards our condition, we will find that deforestation as well as a few different elements causes the unevenness of the biodiversity. In our everyday life, we can contribute towards the wellbeing of our eco-framework by taking little estimates like planting and looking after trees, maintaining a strategic distance from superfluous utilization of

2019 Best Brightest Nadege Emefa Adanou, Rutgers-Newark

Nadege Emefa Adanou 2019 Best Brightest: Nadege Emefa Adanou, Rutgers-Newark by: Jeff Schmitt on March 24, 2019 | 0 Comments Comments 532 Views March 24, 2019Nadege Emefa AdanouRutgers Business School Newarkâ€Å"Willing to take risks but will stick to her favorite restaurant for eternity.†Fun fact about yourself: I speak three languages, English, French, Ewe.Hometown: Lomà ©, TogoHigh School: Belleville High SchoolMajor: FinanceMinor: MathematicsFavorite Business Course: Fixed Income AnalysisExtracurricular Activities, Community Work and Leadership Roles During College:Extracurricular Activities Leadership RolesCo-president of the Rutgers Finance SocietyCorporate Relations Director, Women B.U.I.L.D.VP of Member Relations, National Society of Collegiate ScholarsRutgers Student Managed Fund – Junior AnalystBusiness Forum Teaching AssistantBusines Student Transition at Rutgers (B-STAR) Program ParticipantParticipant in SEO (Seizing Every Opportunity)AwardsRecipient of Rutgers Univer sity Dickson and Chancellor ScholarshipsDean’s ListNABANNJ Scholarship RecipientWhere have you interned during your college career? J.P. Morgan Chase, New York City, Global Finance Business Management Summer AnalystWhere will you be working after graduation? J.P. Morgan Chase, New York City, Global Finance Business Management AnalystWhat company do you admire most? I really admire J.P. Morgan for their commitment to improving the communities where they operate. Through initiatives such as advancing black pathways, J.P. Morgan creates opportunities in underserved communities. I am very proud to be joining a company that is committed to accelerating economic equality.Who is your favorite professor? I’ve been fortunate enough to take classes with many great professors. It is so difficult to pick one. My two favorites are Professor Lisa Kaplowitz, who teaches corporate finance, and Professor Fred Hoffman, who teaches financial institutions and markets. I appreciate their ability to integrate their own experiences on Wall Street into the courses, which helps students get a better understanding of the material.What did you enjoy most about your business school? What I enjoy most about Rutgers Business School is the diversity in experiences and backgrounds of the students. This diversity helps create a strong learning environment. Being exposed to different perspectives has engendered my creativity. Moreover, with companies becoming more diverse and global, attending Rutgers Business School which is one the most diverse campus in the country, has prepared me for the real world.What is the biggest lesson you gained from studying business? The biggest lesson I gained from studying business is that integrity is more important than anything else.What advice would you give to a student looking to major in a business-related field? Get involved on campus and start networking from day 1! Try building connections with professionals, professors, and your peers . These connections will come in handy when you start looking for internships. Also, use your time in college to explore different opportunities and to figure out your passion.What has surprised you most about majoring in business? I am most surprised by how huge an impact business has on the world. Many firms give their employees the opportunity to make an impact through philanthropic programs and volunteerism.â€Å"If I didn’t major in business, I would be majoring in or studying†¦Math because it has always been my favorite subject.†Who most influenced your decision to pursue business in college? My brother who also attended a business school influenced my decision to pursue a business degree. He taught that a degree in business opens the door to a myriad of opportunities.Which academic, extracurricular or personal achievement are you most proud of? One of my proudest accomplishments is receiving two scholarships from Rutgers University that will help me to grad uate debt free.Which classmate do you most admire? I really admire and look up to my friend Sofiya Nedelcheva. Sofiya and I are co-presidents of the Rutgers Finance Society and it’s been amazing working with her. She’s a brilliant student, a great leader, and most importantly, is very passionate about mentoring and giving back to the younger students at the Rutgers Business School.Who would you most want to thank for your success? Both my parents. They sacrificed a lot and left everything they knew behind and moved to the United States to be able to provide a better life for me and my brother.What are the top two items on your bucket list? To tour Europe after graduation and to start an education non-profit that will promote learning and professional development for young girls in my home country Togo.What are your hobbies? Cooking, Soccer, ShoppingWhat made Nadege such an invaluable addition to the Class of 2019?â€Å"I met Nadege during the summer of 2015 when she w as an incoming student participating in Rutgers Business School’s Business Student Transition at Rutgers (B-STAR) program. Since then, I have seen great maturity and growth from her. She demonstrates a desire to learn and lead, and her work ethic, attention to detail and desire to serve others have made her a standout Rutgers Business School student.Her academic and professional successes are direct results of her hard work and strong focus. Nadege actively participates in many professional development initiatives offered by the Office of Diversity Programs and quickly became a popular and sought after talent among our corporate partners. Nadege is professional, eloquent and innovative young woman who is destined for greatness in whatever she endeavors. I’m excited about her future.†Charles A. Brown Assistant Dean Rutgers Business School Newark and New Brunswick Page 1 of 11

Art History Definition The French Academy

(noun) - The French Academy was founded in 1648 under King Louis XIV as the Acadà ©mie Royale de peinture et de sculpture. In 1661, the Royal Academy of Painting and Sculpture operated under the thumb of Louis XIVs minister of finance Jean-Baptiste Colbert (1619-1683), who personally selected Charles Le Brun (1619-1690) as the director of the academy. After the French Revolution, the Royal Academy became the Acadà ©mie de peinture et sculpture. In 1795 it merged with the Acadà ©mie de musique (founded in 1669) and the Acadà ©mie darchitecture (founded in 1671) to form the Acadà ©mie des Beaux-Arts (French Academy of Fine Arts). The French Academy (as it is known in art history circles) decided on the official art for France. It set the standards under the supervision of a select group of member artists, who were deemed worthy by their peers and the State. The Academy determined what was good art, bad art, and even dangerous art! The French Academy protected French culture from corruption by rejecting avant-garde tendencies among their students and those who submitted to the annual Salon. The French Academy was a national institution that oversaw the training of artists as well as the artistic standards for France. It controlled what French artists studied, what French art could look like and who could be entrusted with such a noble responsibility. The Academy determined who were the most talented young artists and rewarded their efforts with the coveted prize, Le Prix de Rome (a scholarship to study in Italy using the French Academy in Rome for studio space and a home base). The French Academy ran its own school, the École des Beaux-Arts (The School of Fine Arts). Art students also studied with individual artists who were members of the French Academy of Fine Arts. The French Academy sponsored one official exhibition each year to which artists would submit their art. It was called the Salon. (Today there are many Salons because of various factions in the world of French art.) To achieve any measure of success (both in terms of money and reputation), an artist had to exhibit his/her work in the annual Salon. If an artist was rejected by the jury of the Salon which determined who could exhibit in the annual Salon, he/she would have to wait for a whole year to try again for acceptance. To understand the power of the French Academy and its Salon, you might consider the film industrys Academy Awards as a similar situation - though not identical - in this respect. The Academy of Motion Picture Arts and Science nominates only those films, actors, directors, and so forth who produced films within that year. If the film competes and loses, it cannot be nominated for a subsequent year. The Oscar winners in their respective categories stand to gain a great deal in the future--fame, fortune, and greater demand for their services. For artists of all nationalities, acceptance into the annual Salon might make or break a developing career. The French Academy established a hierarchy of subjects in terms of importance and value (remuneration).

The Working Poor - 1071 Words

The working poor are those people that work the hardest for their dollar, work the hardest to get their paychecks, work the hardest to survive. Most of the working poor live paycheck to paycheck and like the saying goes, â€Å"robbing from Peter to pay Paul.† There is a way out of poverty, and there is a way for these struggling individuals to escape the perils of their life in poverty. It is not an easy road out, but it is possible. It is important for those that are born into this lifestyle to know that this is not a destination; there is hope that they will live a so called â€Å"better† life. Who are the Working Poor? Before we describe who the working poor are, let’s describe what poverty is. â€Å"There are two general methods of defining†¦show more content†¦Gabourey Sidibe and Jennifer Hudson are a few stars that are heard about as going from nothing to everything. You do not have to be a star to be able to escape from poverty though. There are many programs that are available to individuals to assist them in finding employment and assistance to get out of poverty. The programs that are available are reliant on the presidents and law makers that are lobbied. â€Å"The Bush administration had been wildly criticized for not being responsive to the needs of the poorest Americans,† (Burger, 2008, p. 20). At times an individual just needs help in getting shown the right direction. â€Å"Isolated in the projects, many like Camellia lack the encouragement and connections to find decent work until a helping hand gives a push or opens a door,† (S hipler, 2004, p. 123). To be able to break out of poverty an individual must not be afraid to leave. Personal reaction conclusion Poverty is not something that effects just a certain population; it is non-discriminative. The working poor are the heart of America. They are people that we see every day. For those that are living this way, it is important to know that there is a way out. In Shipler (2004) book The Working Poor, he states, â€Å"George W. Bush gave voice to the myth when he was asked whether he meant to send a message with the inclusion of two blacks, a Hispanic, and two women in the first seniorShow MoreRelatedWorking Poor Essay3209 Words   |  13 PagesThe Struggle of the Working Poor Revised Essay Sociology 113 Yvonne Barney October 19, 2012 The Struggle of the Working Poor Society often describes the impoverished with one word, lazy. Society has taught us that if a person wants to be financially successful, it is a simple process of education and hard work that will equate to a successful income. This is the American dream. If the impoverished simply would get a job instead of being lazy, they would not need to rely on programs likeRead MoreWorking Poor : The Work Poor1051 Words   |  5 PagesElizabeth McCumber April 24, 2015 Working poor paper Throughout both in-class discussions, and David Shipler’s â€Å"The Working Poor: Invisible in America† we learned being poor in America is anything but easy. Even with all of our government assistance programs such as Medicaid and Welfare, many family generation after generation seem to fall below the poverty line and create a life of struggle and long way out for their families. When Shipler is explaining different families and their lac of selfRead MoreWorking Poor : The Work Poor Essay1277 Words   |  6 PagesWorking Poor The Working Poor: Invisible in America is a story that takes personal stories and accounts of people lives to describe the injustices that people face every day. Poverty is damaging to both the economy and the people who face it. Many times social policies are created to assist the people who are working but still struggle to get basic needs like food, utilities, gas, and medical. Poverty is a perpetuating cycle that is intended to keep the poor oppressed and discriminated againstRead MorePoverty Is A National Epidemic That Plagues Americans Across The Country Essay1531 Words   |  7 Pagesof our humanity. Poverty is a generational cycle that is inherited and becomes the anchor to all future success. It is often said that poverty is the effect of a lazy, uneducated nation, in reality, the poverty level family has at least one adult working at least 40 hours a week at a painstakingly back breaking job that the elite American would quiver at the thought of performing. The effect o f Poverty is caused by lack of opportunities, greed, and generational circumstances One of the mainRead MoreWhat Is It Like Living In A Home With Low Income? Poverty1006 Words   |  5 Pages academic performance, and health conditions. Children who live in poverty have impaired social development throughout their entire life. They tend to be more aggressive because of the surroundings they are in. Parents often spend their energy working,the children do not get shown a lot of affection. This could lead to the child fighting and being disrespectful because they want any attention from their parents that they can. This aggressive behavior can lead to fighting in school and other publicRead MoreNickel And Dimed : On ( Not ) Getting1175 Words   |  5 Pagesback or avoided at all costs. We see this when Ehrenreich describes her co-worker, â€Å"Holly†, who continues to work despite being ill, and possibly pregnant. This is also apparent when Ehrenreich states, â€Å"There are no secret economics that nourish the poor; on the contrary, there are a host of special costs. If you can’t put up the two months’ rent you need to secure an apartment, you end up paying through the nose for a room by the week. If you have only a room, with a hot plate at best, you can’t saveRead More The Working Poor Essay769 Words   |  4 PagesBecause of this, many Americans are working full time jobs that are below the Federal poverty line. These types of people are often called the â€Å"working poor†. Due to this the working poor have to run to welfare. This affects all Americans because taxpayers are the ones paying for welfare. The more jobs that are taken overseas, the more poverty we will have. nbsp;nbsp;nbsp;nbsp;nbsp;It is now said that the middle-class Americans are now becoming the poor in America. According to William H. JasperRead MoreWho are the Working Poor1280 Words   |  6 Pagesabout it in our book, researching online, and grabbing a personal text, I was highly intrigued with the components that make up â€Å"the working poor,† it’s actual definition, and so much more. Before getting into the statistics, a simple definition of â€Å"the working poor† is that it is a group of people who spend about twenty-seven weeks or more in a year either working or looking for work, but their incomes fall below the level of poverty (USDAVIS, 2013). With this definition, it is understandable asRead MoreWal Mart And Its Effect On Society1517 Words   |  7 Pagesadopted subjective vision, either because they care not to look further than the inexpensiveness of their product or the owner are blinded by their profits. Wal-Mart takes advantage of a system by exploiting cheap labor and poor working conditions. The same company that advises these poor standards receive large quantities of subsidies from The American Government. Some people would claim that this is strictly business, and they are just playing the hand they have been built in a corrupt system. HoweverRead More Working and Poor Essay1089 Words   |  5 Pages It’s difficult to imagine ho w some people hold multiple jobs to support their family and still live below the poverty line. The saying â€Å"the rich gets richer and the poor get poorer† has never been so evident in today’s society. With a growing percentage of people living below the poverty line, one has to question the government policies enacted to elevate the living standings for its people. Government policies great influence the everyday life of its people. It is difficult to enact common ground

Strategic Management and Pestle Analysis free essay sample

Has globalization made it easier for MNCs entering India now? How liberalization in Economic Reforms has smoothened the path for them? 3 . Trusting your organization to grow and develop in a haphazard fashion is taking a large chance on the future. This is the fundamental reason for doing strategic planning. Discuss the role of SWOT analysis in strategic planning. 4 . How has Internet helped in the evolution of World as a Global Village? 5 . Discuss the Strategic Initiative by Mr. Ratan Tata of Launching ‘Nano’, which suggests the cost leadership approach adopted by Tata. Do you think this step may snatch the leadership position of Maruti Suzuki in the Small car segment? 6 . Mergers and Acquisitions can be a desirable expansion strategy for banks in India? Comment with suitable examples. 7 . Indian companies at the forefront of technological innovation face several challenges. The chief challenge is increasing complexity. Discuss. 8 . The PESTLE Analysis is a perfect tool for managers and policy makers; helping them in analyzing the forces that are driving their industry and how these factors will influence their businesses and the whole industry in general. Conduct PESTLE Analysis for Retail sector in India. 2 . Has globalization made it easier for MNCs entering India now? How liberalization in Economic Reforms has smoothened the path for them? 3 . Trusting your organization to grow and develop in a haphazard fashion is taking a large chance on the future. This is the fundamental reason for doing strategic planning. Discuss the role of SWOT analysis in strategic planning. 4 . How has Internet helped in the evolution of World as a Global Village? 5 . Discuss the Strategic Initiative by Mr. Ratan Tata of Launching ‘Nano’, which suggests the cost leadership approach adopted by Tata. Do you think this step may snatch the leadership position of Maruti Suzuki in the Small car segment? 6 . Mergers and Acquisitions can be a desirable expansion strategy for banks in India? Comment with suitable examples. 7 . Indian companies at the forefront of technological innovation face several challenges. The chief challenge is increasing complexity. Discuss. 8 . The PESTLE Analysis is a perfect tool for managers and policy makers; helping them in analyzing the forces that are driving their industry and how these factors will influence their businesses and the whole industry in general. Conduct PESTLE Analysis for Retail sector in India. 2 . Has globalization made it easier for MNCs entering India now? How liberalization in Economic Reforms has smoothened the path for them? 3 . Trusting your organization to grow and develop in a haphazard fashion is taking a large chance on the future. This is the fundamental reason for doing strategic planning. Discuss the role of SWOT analysis in strategic planning. 4 . How has Internet helped in the evolution of World as a Global Village? 5 . Discuss the Strategic Initiative by Mr. Ratan Tata of Launching ‘Nano’, which suggests the cost leadership approach adopted by Tata. Do you think this step may snatch the leadership position of Maruti Suzuki in the Small car segment? 6 . Mergers and Acquisitions can be a desirable expansion strategy for banks in India? Comment with suitable examples. 7 . Indian companies at the forefront of technological innovation face several challenges. The chief challenge is increasing complexity. Discuss. 8 . The PESTLE Analysis is a perfect tool for managers and policy makers; helping them in analyzing the forces that are driving their industry and how these factors will influence their businesses and the whole industry in general. Conduct PESTLE Analysis for Retail sector in India. 2 . Has globalization made it easier for MNCs entering India now? How liberalization in Economic Reforms has smoothened the path for them? 3 . Trusting your organization to grow and develop in a haphazard fashion is taking a large chance on the future. This is the fundamental reason for doing strategic planning. Discuss the role of SWOT analysis in strategic planning. 4 . How has Internet helped in the evolution of World as a Global Village? 5 . Discuss the Strategic Initiative by Mr. Ratan Tata of Launching ‘Nano’, which suggests the cost leadership approach adopted by Tata. Do you think this step may snatch the leadership position of Maruti Suzuki in the Small car segment? 6 . Mergers and Acquisitions can be a desirable expansion strategy for banks in India? Comment with suitable examples. 7 . Indian companies at the forefront of technological innovation face several challenges. The chief challenge is increasing complexity. Discuss. 8 . The PESTLE Analysis is a perfect tool for managers and policy makers; helping them in analyzing the forces that are driving their industry and how these factors will influence their businesses and the whole industry in general. Conduct PESTLE Analysis for Retail sector in India. 2 . Has globalization made it easier for MNCs entering India now? How liberalization in Economic Reforms has smoothened the path for them? 3 . Trusting your organization to grow and develop in a haphazard fashion is taking a large chance on the future. This is the fundamental reason for doing strategic planning. Discuss the role of SWOT analysis in strategic planning. 4 . How has Internet helped in the evolution of World as a Global Village? 5 . Discuss the Strategic Initiative by Mr. Ratan Tata of Launching ‘Nano’, which suggests the cost leadership approach adopted by Tata. Do you think this step may snatch the leadership position of Maruti Suzuki in the Small car segment? 6 . Mergers and Acquisitions can be a desirable expansion strategy for banks in India? Comment with suitable examples. 7 . Indian companies at the forefront of technological innovation face several challenges. The chief challenge is increasing complexity. Discuss. 8 . The PESTLE Analysis is a perfect tool for managers and policy makers; helping them in analyzing the forces that are driving their industry and how these factors will influence their businesses and the whole industry in general. Conduct PESTLE Analysis for Retail sector in India. 2 . Has globalization made it easier for MNCs entering India now? How liberalization in Economic Reforms has smoothened the path for them? 3 . Trusting your organization to grow and develop in a haphazard fashion is taking a large chance on the future. This is the fundamental reason for doing strategic planning. Discuss the role of SWOT analysis in strategic planning. 4 . How has Internet helped in the evolution of World as a Global Village? 5 . Discuss the Strategic Initiative by Mr. Ratan Tata of Launching ‘Nano’, which suggests the cost leadership approach adopted by Tata. Do you think this step may snatch the leadership position of Maruti Suzuki in the Small car segment? 6 . Mergers and Acquisitions can be a desirable expansion strategy for banks in India? Comment with suitable examples. 7 . Indian companies at the forefront of technological innovation face several challenges. The chief challenge is increasing complexity. Discuss. 8 . The PESTLE Analysis is a perfect tool for managers and policy makers; helping them in analyzing the forces that are driving their industry and how these factors will influence their businesses and the whole industry in general. Conduct PESTLE Analysis for Retail sector in India. 2 . Has globalization made it easier for MNCs entering India now? How liberalization in Economic Reforms has smoothened the path for them? 3 . Trusting your organization to grow and develop in a haphazard fashion is taking a large chance on the future. This is the fundamental reason for doing strategic planning. Discuss the role of SWOT analysis in strategic planning. 4 . How has Internet helped in the evolution of World as a Global Village? 5 . Discuss the Strategic Initiative by Mr. Ratan Tata of Launching ‘Nano’, which suggests the cost leadership approach adopted by Tata. Do you think this step may snatch the leadership position of Maruti Suzuki in the Small car segment? 6 . Mergers and Acquisitions can be a desirable expansion strategy for banks in India? Comment with suitable examples. 7 . Indian companies at the forefront of technological innovation face several challenges. The chief challenge is increasing complexity. Discuss. 8 . The PESTLE Analysis is a perfect tool for managers and policy makers; helping them in analyzing the forces that are driving their industry and how these factors will influence their businesses and the whole industry in general. Conduct PESTLE Analysis for Retail sector in India. 2 . Has globalization made it easier for MNCs entering India now? How liberalization in Economic Reforms has smoothened the path for them? 3 . Trusting your organization to grow and develop in a haphazard fashion is taking a large chance on the future. This is the fundamental reason for doing strategic planning. Discuss the role of SWOT analysis in strategic planning. 4 . How has Internet helped in the evolution of World as a Global Village? 5 . Discuss the Strategic Initiative by Mr. Ratan Tata of Launching ‘Nano’, which suggests the cost leadership approach adopted by Tata. Do you think this step may snatch the leadership position of Maruti Suzuki in the Small car segment? 6 . Mergers and Acquisitions can be a desirable expansion strategy for banks in India? Comment with suitable examples. 7 . Indian companies at the forefront of technological innovation face several challenges. The chief challenge is increasing complexity. Discuss. 8 . The PESTLE Analysis is a perfect tool for managers and policy makers; helping them in analyzing the forces that are driving their industry and how these factors will influence their businesses and the whole industry in general. Conduct PESTLE Analysis for Retail sector in India. 2 . Has globalization made it easier for MNCs entering India now? How liberalization in Economic Reforms has smoothened the path for them? 3 . Trusting your organization to grow and develop in a haphazard fashion is taking a large chance on the future. This is the fundamental reason for doing strategic planning. Discuss the role of SWOT analysis in strategic planning. 4 . How has Internet helped in the evolution of World as a Global Village? 5 . Discuss the Strategic Initiative by Mr. Ratan Tata of Launching ‘Nano’, which suggests the cost leadership approach adopted by Tata. Do you think this step may snatch the leadership position of Maruti Suzuki in the Small car segment? 6 . Mergers and Acquisitions can be a desirable expansion strategy for banks in India? Comment with suitable examples. 7 . Indian companies at the forefront of technological innovation face several challenges. The chief challenge is increasing complexity. Discuss. 8 . The PESTLE Analysis is a perfect tool for managers and policy makers; helping them in analyzing the forces that are driving their industry and how these factors will influence their businesses and the whole industry in general. Conduct PESTLE Analysis for Retail sector in India.

Starbucks Social Media Essay Example

Starbucks Social Media Paper Some examples of social media communities such as backbone, twitter, my Cutbacks Ideas and so on. According to Cutbacks (Structural, 2010) Cutbacks first came Into existence In 1971 In Siegel, historic Pike Place market when it was owned by Jerry Baldwin, Cave Siegel,and Gordon BOOK r Nine stardusts coffee canal Is now stressfully serving over Twelve unreal stores in the I-J with approximately million customers every year. Cutbacks used these social communities beautifully to build up a customer base by implementing ideas given by users. They successfully derived the feedback from people and utilized them to implement new strategies. 3. RESEARCH PROPOSAL 3. 1 Research Question How Cutbacks social media helped in increasing sales. 3. 2 Hypothesis If social media related to sales, then better access to social media will increase sales. 3. 3 Background Theory As discussed above social media is creating a virtual community for sharing, distributing and debating, which helps to get an overview of people about your product. And if the response is good that can offer you a better sales opportunity. A website on Social Media that comes alive (Social signal, 20091) states that social media and sales are inter-related to each other, as it increases the awareness and prestige f companys product and more people want to invest in the company. Furthermore, it builds up a relation of loyalty for the products and services by company and then the customer purchases more often or in a large volume. Moreover, Social media can be used to add value to the existing products or services, creating new offerings, or sell more effectively, so that the company can sell more effectively at a higher price or higher volume. We will write a custom essay sample on Starbucks Social Media specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Starbucks Social Media specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Starbucks Social Media specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A website on Negative effects of Social Media in business (panthers, 20101) states that social media is definitely very helpful. However, it can be definitely insides to social media in business. If a company throws all the social media icons on its page (Twitter, Backbone, Youth, etc. ) and promote that the company is social they can appear pretty out of touch if the pages are not updated regularly. Firstly, the company might get too excited to post information on any portal that they might reveal too much information. Secondly, it might reveal too much about an upcoming or incomplete product and that allows the competitors to plan. Finally, it might hype up new features of a product that are months away-making customers feel that the rent product lacks in features. 3. 4 Factors for Successful Research Question Selection This question was selected to gain new skills and knowledge by looking into the working techniques of the fastest developed company Cutbacks because it was the one who started this and has consequently perfected it. . 5 Brief Summary to The Organization According to Cutbacks (Cutbacks, 20101) the company first came into existence in 1971 in Cattles historic Pike Place market when it was owned by Jerry Baldwin, Cave Siegel, and Gordon Booker. The Cutbacks now has over 500 franchises in the UK and hey are successfully serving approximately million customers every year. A website on the Mission statement (Statistics, 2010)stats that Cutbacks have always been sure of their quality. Cutbacks claim they have always been trying to find the best source of the finest coffee beans; roast them with great care and improving the lives of people who grow them. They care deeply about all of this and thats why they say; our work is never done. At the shop they create a place where All for one and one for all principle applies. Cutbacks always treat everyone with respect and Locally, Ana nylon can toner to Tanat standard . As stardusts In ten U K. States, In May 1998, Cutbacks successfully entered the European market through its acquisition of 65 Seattle Coffee Company stores in the I-J. Both companies shared a common culture, focusing on a commitment to customized coffee, similar company values and a mutual respect for people and the environment. (Cutbacks, 2010 I) Following the next five years Cutbacks was listed in NASDAQ and over a term of 17 years they expanded into more than 49 Countries with approximately 16,000 stores and 160,000 employees. Furthermore, it is also actively involved in the community: as it has been the largest corporate contributor in North America to CARE, a worldwide relief and development organization to help Third World countries where Cutbacks purchases its coffee supplies. Cutbacks used different methods of promotion but they never spend a very big deal, not because the methods were expensive and need proper exportations and implementation. Cutbacks always used and believed the magic of expressions I. E. Word-of-mouth, no other advertising method spreads with this ease and beneficially. The social web has proved as ascend to a new way of marketing: people spend more time in conversations online and, markets have become conversations. The most trusted form of advertising today is a recommendation from another person. A positive word of mouth from people about any organization builds up the report and even makes people loyal towards the company, these conversations shows where the audience is spending time online and what subjects and issues are of interest to them? A recent prediction from Forrester Research is that within two years, half of all U. S. Newspapers will have ceased production. By the end of 2010 82% of all companies will be using social media marketing because its the most effective approach. 3. 6 Context and Rational 3. 6. Problems Faced by Company (name) According to Cutbacks Problem (prospers, 2011 I) after installing its coffee stores across much of North America, Cutbacks Corporation expanded aggressively to overseas and like other global retailing icons, they found that international fame can carry a price. Cutbacks has been boycotted by anti-war protesters in Lebanon and criticized by New Zealand advocates seeking higher coffee compensations to farmers. And faced with the pos sibility of terrorist attacks, the company has pulled out of Israel. What some see as growth, others see as commercial colonialism. What some see as international expansion of Cutbacks, others see as the outright hijacking of foreign cultures. A website on Cutbacks Social media and open innovation (Youth, 20101) cutbacks advertising approach was not very vast and they were not getting good response because the coffee culture was not very famous at that time and they were getting a very great competition from the tea culture in America. 3. 6. 2 Reasons for the Research How Cutbacks made it look very easy to get a hold of the market by Just using modern technologies and social media. According to Cutbacks-social media and open innovation (Youth, 201 Ii) the company said that they are making relationship with the customer not marketing. Which it helped them to grow very quickly, they had 250,000 people signing for the account on my Cutbacks ideas; 100,000 ideas I aim to describe that, what social media is and how it can help in increasing sales. 3. 8 Objectives To show that one has to walk with the time to be in the race, if you will not keep p with time you will lack behind. To look into the working strategy of one of the worlds fastest growing company, Cutbacks. To show that if you have a desire to do bring change you can do it, with proper and well planned strategy. 4. Literature Review In order to understand that how Social media can enhance sales of any organization, we must know what social media is and how it affects our life every day. Honesty (2010) defines that with the use of social media can bring high traffic to the companys site; primary traffic wh ere can got direct visitors from social networking ties and secondary traffic which is actually indirect recommendations from websites which is linked and send to visitors. In a similar way, Mobile prices (2010) states that social media is the best way for the solution of every problem in nowadays. It keeps in touch to the daily latest news, and provides all kinds of business help, the value of shares of many large companies, value of costly things and many more. Using a narrow concept, Ulna metrics (2010) states that it through variously campaigns; many brands have been able to strengthen existing customer loyalty. Giveaways, special offers through social media have brought consumer excitement about their favorite brands to new levels because everyone loves free stuff. By giving away free stuff these brands and others are using social media to help continue life-long brand loyalty. Their definition is limited in that, Ulna metrics (2010) also states that if the company is ignoring tweets, comments on its blob, wall posts on its Backbone, or other consumer feedback, it hurts it own business. Social media is supposed to bring the consumer and business together and help improve the consumers experience by giving direct feedback. Finally, according to Marketabilitys (2010) that Twitter is to spend some time designing a nice custom background indicating a companys or it own personal brand. Using the standard templates and not having a decent sized account (over 1 ,OHO followers) makes the company looks amateur. Consumers do not want to buy from an amateur they want to buy from the best. So be the best! It can be concluded that Social media is a very powerful tool different organizations in nowadays, It can surely increase sales by a large volume all one has to do is to implement it properly.

Free Essays on Summer Paradise

SUMMER PARADISE When I was young the thing I remember most is the summers. I remember the excitement and the thought of the fun to be had. It was an escape from the everyday. I have been lucky enough to do this my entire childhood. When I think about our vacations to my cottage, I can almost feel its harmony and peacefulness come over me, not to say it wasn’t exciting also. After an incredibly long journey, we would come to a sandy, dirt road full of potholes and surrounded by tall dark trees. While traveling up the road, you could see a few shimmers and sparkles on the water. As you get closer you could see that the water was clean and clear. The hot and dry mid-afternoon sun would beat down on me as I peered into the cool waters that mirrored my anxious face. The sky would take a different appearance because we were so far north. It was bright light and aqua blue, speckled with a few white, fluffy clouds. The wind gently blew causing ripples on the water, and the poised bending of the branches over the lake. The captivating forests that held these trees seemed to magically entice me to venture through them, running and skipping with my cousins trying to find new places we had never been. Some days we would go on secret adventures. These mystical forests were intriguingly different than those around our homes, and therefore sparked our curiosity. It seemed like millions of pinecones would munch under our feet as we ran and giant evergreen trees seemed to reach toward the endless sky as we stared up at them astonished at their beauty. Wild animals, which knew nothing of the danger of humans, would play scurry out in front of us. Once I watched two squirrels enthusiastically chase one and other up a white birch tree. On another occasion, from the banks of the shore, I watched a hawk swoop into the water to catch a large fish. The hawk then flew high above the treetops with the fish hanging from his mouth. ... Free Essays on Summer Paradise Free Essays on Summer Paradise SUMMER PARADISE When I was young the thing I remember most is the summers. I remember the excitement and the thought of the fun to be had. It was an escape from the everyday. I have been lucky enough to do this my entire childhood. When I think about our vacations to my cottage, I can almost feel its harmony and peacefulness come over me, not to say it wasn’t exciting also. After an incredibly long journey, we would come to a sandy, dirt road full of potholes and surrounded by tall dark trees. While traveling up the road, you could see a few shimmers and sparkles on the water. As you get closer you could see that the water was clean and clear. The hot and dry mid-afternoon sun would beat down on me as I peered into the cool waters that mirrored my anxious face. The sky would take a different appearance because we were so far north. It was bright light and aqua blue, speckled with a few white, fluffy clouds. The wind gently blew causing ripples on the water, and the poised bending of the branches over the lake. The captivating forests that held these trees seemed to magically entice me to venture through them, running and skipping with my cousins trying to find new places we had never been. Some days we would go on secret adventures. These mystical forests were intriguingly different than those around our homes, and therefore sparked our curiosity. It seemed like millions of pinecones would munch under our feet as we ran and giant evergreen trees seemed to reach toward the endless sky as we stared up at them astonished at their beauty. Wild animals, which knew nothing of the danger of humans, would play scurry out in front of us. Once I watched two squirrels enthusiastically chase one and other up a white birch tree. On another occasion, from the banks of the shore, I watched a hawk swoop into the water to catch a large fish. The hawk then flew high above the treetops with the fish hanging from his mouth. ...

Post Menopausal Syndrome Essay Example | Topics and Well Written Essays - 250 words

Post Menopausal Syndrome - Essay Example Other symptoms include lack of sleep, depression, and a decreased interest in sex. The bodily changes include changes in the vagina which becomes smaller and opening becomes narrower. Changes are also seen in the labia folds which lose fat and become pale and dry. Due to an increase in vaginal pH chances of infection rises and itching of the vaginal area is also reported. In addition to changes in the vagina the uterus and the cervical opening also becomes smaller and the endometrial lining reduced. The pelvic ligaments that support the uterus become weak and this could increase the risk of uterine prolapse. Another major concern for women during and after menopause is decalcification of the bones due to lower estrone and androstenedione hormones which lead to osteoporosis. This condition increases the risk of fractures of the vertebra, hip and knee as the bones are more porous. In addition, women can also suffer from lower back pain, and joint paints resulting in lower mobility. Thi s could however be reduced by maintaining a good physique and consuming a healthy diet during the child-bearing years. The skin changes observed during this period are sudden red flushes on the neck, face and chest which is accompanied by a higher body temperature and sweating. This symptom can last for a period of 1 to 5 years. Lack of estrogen and an increased circulating male hormone leads to male pattern hirsutism in these women. Women are at a higher risk of cardiovascular diseases due to a reduction of the estrogen hormone as it is associated with a rise in low-density lipoprotein and a rise in high-density lipoproteins. However, most of these symptoms can be relieved through estrogen replacement therapy and the risk of osteoporosis and cardiovascular diseases can be greatly

QUANTITATIVE ANALYSIS FOR DECISION MAKING Essay Example | Topics and Well Written Essays - 500 words

QUANTITATIVE ANALYSIS FOR DECISION MAKING - Essay Example Long-range forecast involve timeframes of over three years involving capital expenditures, R&D, new product planning and expansion (Heizer & Render). There are two different approaches of forecasting. The first approach is subjective or qualitative where factor’s such as the manager’s intuition, experience, emotions and opinion are utilized in reaching a forecast. The second quantitative approach involves the use of some historical data coupled with the use of some mathematical models in order to predict possible future outcomes. The qualitative approach is often useful in estimating sales for certain new consumer products or services that rely heavily on customer needs and preferences. Under the qualitative approach to forecasting there are four different types of methods used (Heizer, et. al.): Jury of executive Opinion- the opinion of a group of high level managers or decision makers is used in combination with some statistical models to arrive at a conclusion Sales Force composite- the individual salesperson sales forecasts are all combined and reviewed for accuracy in order to determine an overall forecast. Delphi Method- in these approach there are three types of participants: staff personnel, respondents and decision makers. The decision makers typically consist of a panel of 5 to 10 experts who will be making the actual forecasts.

Supplemental Materials Essay Example for Free

Supplemental Materials Essay Additional Readings: Four Pillars Read â€Å"Four Pillars† on the GCU website. Link: http://www.gcu.edu/About-Us/Four-Pillars.php Student Preparation for Distance Education Read Student Preparation for Distance Education, by Taormino, from Distance Learning (2010). (7pgs.) Link: http://library.gcu.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=truedb=ofsAN=55725308site=eds-livescope=site New Skills for a New Work Reality Read New Skills for a New Work Reality, by Galagan, from T + D (2011). (4pgs.) Link: http://library.gcu.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=truedb=ofsAN=525614319site=eds-livescope=site The Cornell Method Read The Cornell Method portion of the Note Taking Systems page of the California Polytechnic State University website. (6pgs.) Link: http://www.sas.calpoly.edu/asc/ssl/notetakingsystems.html#cornell Parallel Note-Taking: A Strategy for Effective Use of Webnotes Read Parallel Note-Taking: A Strategy for Effective Use of Webnotes, by Pardini et al., from Journal of College Reading and Learning (2005). (18pgs.) Link: http://library.gcu.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=truedb=ericAN=EJ689655site=ehost-livescope=site The Digital Dog Ate My Notes Read, The Digital Dog Ate My Notes: Tools and Strategies for 21st Century Research Projects, by Lamb Johnson, from Teacher Librarian (2009). Link: http://library.gcu.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=truedb=a9hAN=47500220site=ehost-livescope=site TEDTalks Resources: Utilize the following resources to assist you in responding to the Journals and Discussion Questions throughout this course. Topic 3: Drew Dudley: Everyday Leadership (6min) http://library.gcu.edu:2048/login?url=http://digital.films.com.library.gcu.edu:2048/PortalPlaylists.aspx?aid=12129xtid=52942 Stanley McChrystal: Listen, Learn†¦Then Lead (16min) http://library.gcu.edu:2048/login?url=http://digital.films.com.library.gcu.edu:2048/PortalPlaylists.aspx?aid=12129xtid=48626 John Wooden: Coaching for People, Not Points (18min) http://library.gcu.edu:2048/login?url=http://digital.films.com.library.gcu.edu:2048/PortalPlaylists.aspx?aid=12129xtid=48140 Support Materials: An In-Depth List of Online Study Help Resources Review An In-Depth List of Online Study Help Resources, located on the Wayback Machine website. (5 pgs. of tips with each a separate resource to other tips) Link: http://web.archive.org/web/20110704183249/http://www.guidetoonlineschools.com/tips-and-tools/study-help Note Taking; the Cornell Method http://www.nrcs.k12.oh.us/Downloads/Cornell-Note.pdf Cornell Method: Notes Generator This is a generator to for creating your own Cornell Notes http://www.cornell-notes.com/index.php

Buffy the Vampire Slayer :: Television TV Show Essays

Buffy the Vampire Slayer In the fickle world of TV the complexity and richness of BUFFY THE VAMPIRE SLAYER (US, UPN) the mysterious fable turns on fantastic depiction of the supernatural. Vampire extermination and demon pursuit by teenagers has kept it alive for six seasons. Our allegiance to BUFFY depends on a remarkable emotional involvement with very young but very strong characters. So its meaning, the rhythm of the BUFFYmyth, the speed with which its world turns are a product of our involvement in its characters, people presumably like us. The ground rules of this continuing fable are variations on those of movies, especially of the Horror Picture. But BUFFY finds ways to change or make exception to the rules. There is something else new: the variation of length of story elements in narrative design: the flexibility of story rhythm. BUFFY is firmly based in time determined installments (as is all TV narrative. But characters change, develop, are dynamic. And this is a complicated narrative: the central line of vampire destruction depends on metaphors that hang together to make up an allegory. BUFFY THE VAMPIRE SLAYER first showed up as a little noticed B film (1991) written by Joss Whedon. He is a third generation comedy writer who had written for ROSEANNE and the movies. Whedon sold the WB network the idea of BUFFY as a TV series and he became executive producer (he was frequently the writer and director as well). He put together the team of writers, producers, and directors, and a solid cast to do BUFFY. The auteur of the series is surely Whedon. It is now in its seventh season on TV (I 1997, II 1998~, III l999~ IV 2000, V 2001, VI 2002, VII 2003), a cult classic. Buffy is a beautiful high school student (in the movie a cheerleader but by the opening of the TV series, an ex-cheerleader who tries out for the Sunnydale High School squad but gets too busy and leaves it behind). What distracts her from high school is the need to insure the well being of Sunnydale, California, a community confused by undead neighbors who come up through an untended Hellmouth. For many BUFFY is more of an addiction than a series, but an addiction unlike Beverly Hills 90210 in its early years (which it resembles only the way it straddles high school and college years). Yes, as in 90210, groups of viewers may gather to watch BUFFY together this is a similar continuing enthusiasm.

Collective Consensus Theory Essay

Social norms can be defined as – The rules that a group uses for appropriate and inappropriate values, beliefs, attitudes and behaviors. These rules may be explicit or implicit. Failure to stick to the rules can result in severe punishments, the most feared of which is exclusion from the group. A common rule is that the some norms must frequently be displayed; neutrality is seldom an option. Here I include other norms, which are as follows: a. ) Injunctive Norms – These are behaviors, which are perceived as being approved of by other people. b. ) Descriptive Norms – The perceptions of how other people are actually behaving and whether their behavior is accepted or not. c. ) Explicit Norms – written or spoken openly. d. ) Implicit Norms – not openly stated (but you find out when you trespass them). e. ) Subjective Norms – How we will behave with others who valued us. f. ) Personal Norms – Knowing our standards about our own actions. By exploring social norms and inequalities, let me be more specific, about the Americans – Inequalities in American society have become so institutionalized that we rarely recognize most of them on a daily basis. Some are glaringly obvious: the privileges of the elite, the boss’ ability to come and go as he pleases- but these inequalities are sustaining, obvious, and don’t hurt as much because we are conditioned to accept them†¦ Some inequalities change as certain circumstances change. The type of social stratification I wish to discuss is ever changing, we’ve all experienced it, but have we all noticed it? We like to think we live in a classless, multicultural society where everyone is treated equally. Frankly we are deluded. Of course there are classes, and not everyone is treated equally. The classes in our world are based on race, ethnicity, education and politics. Of the phenomenons of social stratification is social inequality, which is the distribution of resources dividing society into rank, grades, family, religion and education. These divisions should not occur in our society, but it is the sad truth that it does. Ethnicity is different to race as ethnicity is a distinct cultural definition which people identify with as customs, family patterns and religion. The sociologist, Max Weber, defines ethnic groups as â€Å"human groups that entertain a subjective belief in their common descent because of physical type or of customs or of both or because of memories of colonialisation or migration†. The biggest problem that arises in race and ethnic relations is prejudice, which is born out of pre-judgment and lack of knowledge. The Sociological causes of prejudice are: 1. It draws together people who share it; superiority is important. This is an element of Emile Durkheim’s Collective Consensus Theory. 2. Competing for resources. It is easier to get things if you can write others off as less deserving. 3. We can project onto others, who we think are lesser than us, those parts of ourselves that we don’t like. The prejudices against those we think are ‘different’ have negative consequences such as limiting our vision of the world. But far worse is its effect on society; it leads to discrimination and the consequence of discrimination is inequality. For Karl Marx, inequality was seen as a dichotomy based on the relations of production and the concept of class is the basic indicator of inequality. Weber saw inequality as three abstracted mechanisms of power; class (economic power), status (social prestige power) and party (political power). Whichever way it is described, inequality is found everywhere, between class, in education, health, occupations and power and within classes with sex, age, ethnicity and religion. However, there is hope in the end, for people can be socially mobile, which is the movement of people between social classes. Society’s idea is that if you work hard enough you will move up in society, but this is not always true. People can move downwards in the social scale, or may start on the bottom and stay there because they do not have the same access to education as others may have. These people have less opportunities than others yet they are looked down upon because they are not upwardly mobile. How can people move up socially if they are not on an equal playing field to begin with? As long as people continue acting the way they do, inequality and racism will exist. Education is the key, and while older people may be set in their ways and may not be willing to change their views, we must educate the children, who are are future. Children must be taught that all people are equal and that thinking otherwise is wrong. For it is wrong. We were all created equal. Man made us not so. As per my view, when we live in a society were abiding by social, personal, or subjective norms, which are laid out for social and societal living is of utmost significance; I tend to stick to those norms and also inculcate the same things to people who are not aware of them. Man is a social animal, who needs to be trained to adapt different changes in societal environment. He has to abide by the norms laid out by the society to be accepted socially and morally, or else he/she is treated as a aborigine or uncivilized.

Nursing Care Plan For Nursing - 3666 Words

Nursing Care Plan Student: Caitlin Dade Course: NURS 101L Date: 8/01/14 Instructor: Mr. Hocevar Patient Initial: O.D. Age: 43 Height/Weight: 188lbs/5’5† Unit: Medical Surgery Room# 4210 Code Status: Full Code Allergies: NKDA Temp (C/F Site) Pulse (Site) Respiration Pulse Ox (O2 Sat) Blood Pressure Pain Scale 1-10 Temp (C/F Site) Pulse (Site) Respiration Pulse Ox (O2 Sat) Blood Pressure Pain Scale 1-10 97.2 F orally 110 BPM radial 21 RR 97% RA 109/60 mmHg 0/10 History of Present Illness including Admission Diagnosis Relevant Physical Assessment Findings(normal abnormal) Relevant Diagnostic Procedures/Results Surgeries (include dates, if not found state so) O.D. is a 43 year old Hispanic female who was brought into the emergency room (ER) by an ambulance because she was having another episode of gynecologic hemorrhage. She has uterine fibroids, which are benign tumors so these cause her to bleed excessively. She could not get her self to stop bleeding so her son called the paramedics (911) and they came and picked her up. She lost so much blood during this hemorrhage incident. O.D. is awake, alert, oriented to person, place, event, and time. The female patient speaks Spanish but she can speak basic English and I am able to communicate with her without an interpreter. 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Platos Allegory Of The Cave And The Grapes Of Wrath

The World is Always Changing Ma had been detained for seven years after being kidnapped by a rapist psychopath and installed in a tiny shed. For five years she has raised a child, Jack, in this small room, attempting to cope with her dehumanizing circumstances while making Jack’s strange, claustrophobic world as intelligible to him as possible. The movie â€Å"Room† parallels with The Grapes of Wrath because they both have Plato’s overarching theme of the Allegory of the Cave. In John Steinbecks novel, he shows the readers that the world we live in, is a cave. Steinbeck makes us think about the problems in our world then, and how they relate to our world now. Jim Casy is outside of the cave, and is able to teach Tom Joad important lessons†¦show more content†¦At this point, Tom had taken the next step into the Allegory of the Cave, taking the walkway to go explore the world. Towards the end of the book, Casy protests for higher wages and better working conditions. The strike upsets big business and causes people to hunt him down. They find him in a cave and before Tom could even realize it, Casy is killed by a â€Å"club crashed into the side of his head..† (386). Steinbeck needed to kill Casy in order to get his message, sacrifice equals change, across. Steinbeck created the character Jim Casy, as a reference to Jesus Christ, to make him a leader that everyone believed in. Soon after Casy dies, Ma and Tom are debating on where Tom should go to find safety. Tom quotes part of a phrase that Casy used to tell him: Two are better than one...For if they fall, the one will lif up his fellow(418). Jim Casy had successfully taken Tom out of the cave, he had convinced him that the world outside of the cave was better than he had ever imagined. Casy taught Tom that the world needed to work together in order for change to happen, even if it meant sacrifice. The bank is a huge economic problem, it has causes people to turn against each other and controls most of the world. Most of the characters in the Grapes of Wrath have defined â€Å"the Bank or the Company [as] a monster† (31). The bank is a big business, it takes money and barely gives any back. The bank was it’s own type of cave, that had all of its workersShow MoreRelatedThe Acquisition of Morality Essay1033 Words   |  5 PagesMachiavelli (1469-1527) and John Steinbeck (1902-1968). Morality is a trait that is developed as a result of practical material situations and experience as exemplified in The Grapes of Wrath, challenged by St. Matthew, but reinforced in the writings of Plato; we humans are born morally neutral. John Steinbecks The Grapes of Wrath tells the story of the Joad family as they travel from Oklahoma to California. The story has some very realistic examples of people learning lessons in morality, whether they

Discuss the ways in which the character of Oedipus in...

Discuss the ways in which the character of Oedipus in Oedipus the King conforms to the conventions of the tragic hero. In your discussion refer to how the issues explored in the play have a wider significance than the tragedy of Oedipus as an individual. Assessment 9: Short Essay – Drama Discuss the ways in which the character of Oedipus in Oedipus the King conforms to the conventions of the tragic hero. In your discussion refer to how the issues explored in the play have a wider significance than the tragedy of Oedipus as an individual. Oedipus the King is one of the Three Theban Plays written by Sophocles in around 400 B.C. It is a prime example of tragedy, and through the use of a tragic hero, conforms to the typical†¦show more content†¦At the same time, a tragic hero must evoke both pity and fear, and Aristotle claims that the best way to do this is if he is imperfect. A character with a mixture of good and evil comes across as more compelling than a character that is merely good. The fact that these qualities are so accepted means that they continue to connect with audiences of every generation. At the beginning of Oedipus the King, Oedipus is held in very high esteem after saving Thebes from the curse of the Sphinx and becoming king virtually overnight. Oedipus is a man of swift action and great insight. He is always anticipating his subjects’ needs and it is clear that he possesses many qualities which make him an excellent leader. For example, when the priest hints that he should send to Delphi for help with the plague, he has already done so; when the chorus suggests sending for Tiresias, the prophet has already been summoned and in on the way. Later in the play, however, we see that Oedipus’ habit of acting quickly can also have negative implications. When he tells the story of killing the band of travelers who he met at the crossroads, Oedipus shows that he has the capacity to behave rashly. In his search for the truth, Oedipus shows himself to be a thinker, a man good at unraveling mysteries. This is the same characteristic that brought him to Thebes; heShow MoreRelatedOedipus the King by Sophocles1393 Words   |  6 Pages Sophocles’ play, Oedipus the King, has risen many questions concerning the main character and whether or not he acts on free will or if his future is predestined by the gods. I am going to test the theory that although Oedipus believes he is acting on his own free will, he is in fact a victim of the gods. I will analyze several different sources that discuss fate and human agency in Oedipus the King and then proceed to build my original argument on the archaic debate. There has been a great dealRead MoreOld Tragedy Versus New Tragedy1386 Words   |  6 Pagesevents that have a negative effect on the characters until a major disaster occurs. 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Every time that Oedipus does not believe another person who tells him of the shame thatRead MoreExamples Of Virtuous Lens In Oedipus The King By Sophocles1112 Words   |  5 Pageswrong doings. A similar lens must be applied when critiquing written pieces, such as the wo rk Oedipus The King, written by Sophocles. In this work, the tragic protagonist Oedipus is revealed throughout the course of the work to have committed several acts of malpractice – including some too heinous to discuss. However, Oedipus’ intentions consistently remain pure. Oedipus is a wholly noble and fearless character despite of his shameful acts, as shown in his actions of defeating the Sphinx, fleeing fromRead MoreEssay on Oedipus the King: The Hubris of Oedipus1681 Words   |  7 Pages Oedipus the King written by Sophocles, is a powerful Greek tragedy story. The protagonist, Oedipus is a heroic mythical king who had it all. Oedipus pursues to find the true answers to his identity and destiny, while at the same time trying to avoid fulfilling his destiny. Oedipus the King was introduced around 429 B.C.E. in Athens. This was Sophocles most celebrated play. It is recognized by many titles, such as its Latin title Oedipus Rex and Oedipus Tyrannus. SophoclesRead MoreOedipus the King: A Victim of Fate Essay956 Words   |  4 PagesOedipus the King would not have been successful throughout centuries as a tragic play, if Oedipus were clearly responsible for his own tragedy. The plays ongoing success was do to Oedipus innocence which immediately makes one think he can not be fully responsible and to blame. I do not believe Sophocles would have wrote the story, or I do not think people would have ever read it or studied it had it simply been a story of a criminals retribution. Sophocles himself believed Oedipus to be the innocentRead More The Role of Teiresias in Sophocles Oedipus Rex Essay1410 Words   |  6 PagesSophoclesOedipus Rex (the King) Teiresias uses his psychic abilities to foreshadow the anguish and destruction that Oedipus will encounter after he learns the truths of his life. Teiresias is also responsible for further developing the theme of blindness by using his own physical blindness to reveal to Oedipus his mental blindness. Lastly, Teiresias is ultimately responsible for imposing dramatic irony because of his great knowledge of the truth of Oedipus. In the play, Oedipus Rex, by SophoclesRead More Destiny, Fate, Free Will and Free Choice in Oedipus the King - Driven by Fate1105 Words   |  5 Pagesof Fate in Oedipus Rex Before we approach this complex question inductively, we are at first obliged to contemplate what definitions and assumptions are being made. 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In the novel, Oedipus The King, Oedipus father, Laius, met with the Oracle of Delphi who foretells him that his son will inevitably kill him and marry his wifeRead MoreAutonomy in Hamlet and Oedipus952 Words   |  4 PagesFor their injustices, Oedipus must be exiled from Thebes: Socrates must drink hemlock and die. Discuss the extent to which Oedipus’ and Socrates’ final moments are determined by past acts of autonomy. Socrates is a character who is seen as person who dies for his ideals. He sees himself as a public servant who has lived his life helping the people of the city with his practice of philosophy and by living his life within the boundaries of the laws and justices of society. Socrates sees this

Proj 586 Week 2 Project Charter/Scope Free Essays

Week 2: Project Charter/Scope ProJ 586 Project Name| Construction of a new plant| Project Number| 001-001A| Project Manager| David Mulay| Prioritization| High| Owner(s)| Walter Seitz| Start Date:| April 18, 2011| Scheduled Completion Date:| June 30, 2012| Mission| The Purpose of this project is to increase overall sales by developing new products, increasing productivity and national presence and reducing dependence on equipment suppliers. | | Scope| The contract has a set budget if $2,750,000 by the project sponsor. The estimated budget for the project is $2,750,000 with a timeline of 1 year and three months. We will write a custom essay sample on Proj 586 Week 2: Project Charter/Scope or any similar topic only for you Order Now Upon final completion of the project the extent will contain: 1. Manufacturing plant/building in Huntsville, AL 2. Installed equipment to effectively produce product 3. Recruiting division for managers, distribution, plant operators 4. Procured Equipment, Raw Material and Truck Fleet 5. Work and production permits| | Objectives| The Primary objective that dictates success is the creation of a fully operational plastics manufacturing plant, that has distribution capabilities and is completed by June 30th 2011under or equal to the budgeted amount of $2,750,000. The mitigating factors that will state complete success are as follows * Select resources such as: Architect, Real Estate Consultant, and General Contractor * Recruit and Train Managers for Huntsville Plant * Create a Pre-Production and Production Plan * Create a Building Concept and Design * Procure Building Site, Permits, and Appropriate Approvals * Construct the Huntsville Plant Building * Landscaping on Site * Personnel Recruiting for Plant Operations * Procure Equipment, Raw Material and Truck Fleet * Install Equipment * Create Product Distribution Plan and Pre-Production Plan * Start Up Production and Distribution | | Assumptions| Success is derived from the assumptions that the procurement of materials is completed prior to the start date of April 18th 2011. The associating permits needed to break ground in Huntsville are required prior to the start date. The initial assessment of the project budget and time frame is based around the terms of prior planning and procurement. | | Constraints| Many constraints can be mitigated but the few that cannot. The initial starting constraints applying to associating permits and state/federal regulations can offset the initial start date. In the initial weeks of ground breaking setting foundation for the structure can be offset by inclement weather. This process needs at least 2 weeks for compliant weather to complete the foundation. | | Time/Decision Points| | Decision point| Date| Title| Assessment| Start date| 4/18/10| Ground breaking| Raw materials and permits| Phase I| 5/22/10| Foundation assessment| foundation completion| Phase 2| 12/18/10| Exterior construction| assessment by GC| Phase 3| 3/1/11| Interior completion| assessment by PM| Phase 4| 4/19/11| viability of building| Inspection passed| Phase 5| 5/14/11| Equipment installation| to code accepted equipment| End date| 6/30/11| Completion| Deliverables completed| | Cost/Financial Assumptions| Financial assumptions are based upon the delivery of the dictated project and all its demand by its shareholders. Contracted work will be completed with a pay of 30% down 70% completion. The life cycle of the construction fits the schedule of completion for 3 March 2011 allowing 4 months for overlap and extensions to include a similar budget analysis. | | User Acceptance Criteria/Quality| All user acceptances are based around the time constraint of construction. Variable outliers can be extended but are limited each section of the project is consecutive with minimal movement in time. All construction will be granted with a bonus in contingency with an inspection of the PM and site inspector. | | Major Risks| Major risks that hinder the success of the project are based around the timeline. All micro projects and milestones are consecutive to each other. The largest variable within risk mitigation is the exterior construction. Risks can include but limited to: varance permits, weather, protesting, funds allocation, war, loss of materials, and human hazards and lawsuits/safety| | KEY STAKEHOLDERS| | Name| Project Core Team:| Steve PokorskiJoe DownsRhonda SmithMary Doonan | Subject Matter Experts (SME) (Include company channel designations if applicable)| Steve Pokorski: Vice President of OperationsJoe Downs: Director of Plant EngineeringRhonda Smith: regional sales managerMary Doonan: marketing director| APPROVALS| Type Name| Signature| Date| Project Manager Approval:| | | Owner/Sponsor Approval:| | | Project Name| Construction of a new plant| Project Number| 001-001A| Project Manager| David Mulay| Prioritization| High| Owner(s)| Walter Seitz| Project Description| The Purpose of this project is to increase overall sales by developing new products, increasing productivity and national presence and reducing dependence on equipment suppliers. To accomplish this creation of a new manufacturing plant is required. The plant will be built in a timeframe suitable for its shareholders and owners and it will dictate success by the requirements demanded. | | Project Product| The product itself is a fully functional plastics manufacturing plant that has a distribution center, operational equipment and it is in accordance to state and federal code. | | Project Deliverables| * Select resources such as: Architect, Real Estate Consultant, and General Contractor * Recruit and Train Managers for Huntsville Plant * Create a Pre-Production and Production Plan * Create a Building Concept and Design * Procure Building Site, Permits, and Appropriate Approvals * Construct the Huntsville Plant Building * Landscaping on Site * Personnel Recruiting for Plant Operations * Procure Equipment, Raw Material and Truck Fleet * Install Equipment * Create Product Distribution Plan and Pre-Production Plan * Start Up Production and Distribution | | Project Objectives| The Project objectives that dictate success is the creation of a fully operational plastics manufacturing plant, that has distribution capabilities and is completed by June 30th 2011under or equal to the budgeted amount of $2,750,000. The mitigating factors that will state complete success are as follows * Select resources such as: Architect, Real Estate Consultant, and General Contractor * Recruit and Train Managers for Huntsville Plant * Create a Pre-Production and Production Plan * Create a Building Concept and Design * Procure Building Site, Permits, and Appropriate Approvals * Construct the Huntsville Plant Building * Landscaping on Site * Personnel Recruiting for Plant Operations * Procure Equipment, Raw Material and Truck Fleet * Install Equipment * Create Product Distribution Plan and Pre-Production Plan Start Up Production and Distribution| | APPROVALS| Type Name| Signature| Date| Project Manager Approval:David Mulay| | | Owner/Sponsor Approval:Walter Seitz| | | 0. 0Huntsville Project 1. Initiation 1. 1 Evaluations and recommendation 1. 2 Develop project scope 1. 3 Develop project charter 1. 4 Submit project charter and Project scope to owner 1. 5 Project charter and scope approved 2. Planning 2. 1 Determine Project team 2. 2 initial project planning meeting with WBS 2. 3 Develop project plan w/ initial assessments 2. 4 Submit project plan 2. 5 Milestone: Project plan approved/disapproved 3. Execution 3. 1 Project meeting assessment of plan 3. 1 permit validation and approval 3. 1. 1 Variance approval 3. 1. 2 State regulations 3. 1. 3 Federal regulations 3. 1. Environmental approvals and waste management permits 3. 1. 5 Building permits 3. 2 Foundation 3. 2. 1 Build Footings 3. 2. 2 Prepare site 3. 2. 3 Clear house pad 3. 2. 4 Layout footing markers 3. 2. 5 Build forms 3. 2. 6 Set rebar 3. 2. 7 Lay rebar 3. 2. 8 Tie rebar 3. 2. 9 Pour footings 3. 2. 10 Have forms inspected 3. 2. 11 Order concrete 3. 2 . 12 Pour concrete 3. 2. 13 Remove forms 3. 2. 14 Milestone: Have foundation inspected 3. 3 Exterior construction 3. 3. 1 exterior walls 3. 3. 2 siding 3. 3. 3 Roofing 3. 3. 4 Structural stability 3. 3. 5 window/doors 3. 4 Interior construction 3. 4. 1 Insulation 3. 4. 2 Electrical 3. 4. 3 Drywall 3. 4. 4 Plumbing/sewerage 3. 4. Interior roofing 3. 4. 6 Mechanical installation 3. 4. 7 Doors and security 3. 4. 6 Interior inspection 4 Control 4. 1Project Management and inspection for milestones   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  4. 2 Project Status Meetings 4. 3 Risk Management 4. 4 Update Project Management Plan 5. Completion 5. 1 Milestone: final inspection 5. 2 after action review 5. 3Update all files and documentation 5. 4 tax document procurement References Gido, Jack, and James P. Clements. Successful Project Management. Cincinnati: South-Western College Pub. , 1999. Print. George, Donald. In Class WBS Exersize Solution. Phoenix: Devry University: Keller Graduate School, 13 Sept. 2 012. PPT. How to cite Proj 586 Week 2: Project Charter/Scope, Essay examples

Marketing Strategy of Curtin University †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategy of Curtin University. Answer: Background With a move towards growth and development, more and more businesses are coming up making it difficult for the target customers to choose the best alternative. As such, the customer tries to seek information and that is when the role of marketing comes into play. Marketing is a powerful tool in the hands of manager that is generally used to create awareness of the product or service among target market and attract them to purchase it. Thus, managers need to plan the marketing of their organisation carefully to ensure optimal outcomes and maximum awareness generation. This report presents the marketing plan 2018 for Curtin University. The report proceeds by reviewing a external and competitive environment that the university faces in the country along with identification of the universitys strengths and weaknesses to tackle the opportunities and threats that comes in its way. Further, universitys positioning, strategies and resource allocation is discussed that form the core part of the institutions marketing strategy. Market and Demand Assessment The Australian university and other higher education industry is poised for growth with an estimate annual growth rate of 4.5% (IBIS World, 2017). As per Australian Bureau of Statistics (2017), 1 out of 5 people in Australia is engaged in formal study that includes 1.2 million people between 15 to 19 years of age and 741,100 people between 20 to 24 years of age. Further, the ratio of people enrolled in higher education has increased from 56% in 2006 to 64% in 2016 among young females and 55% to 61% among young males. Similarly, increase in education was also experienced in older age of 25 to 64 years indicating the need and opportunity for educational institutions to expand their services to meets the rising market demand. As of 2016, Curtin University had a total of 37,533.9 students enrolled in different courses of which, 24549.5 were domestic students and 11,622.6 were international students (Curtin University3, 2017). Further, based on the market assessment, the target group for Curtin University consists of the following prospective segments: Freshmen: This group is aged around 15 years and includes students who have just finished schooling. This group is attracted to university due to its costs, reputation, campus, image and other such factors. Graduate Students: This group includes students who have completed their under-graduate qualification and have clear focus and purpose for engaging in higher education. This group selects educational institution based on strength and reputation of their specific programs. Non-traditional students: Such students are unique and their choice of educational institution may depend upon the specific courses offered by university, flexibility, mode of learning and other non-traditional factors. PEST Analysis The Australian university and other higher education industry has undergone many changes over the past five years as a result of influences from macro-environmental factors with respect of political, economic, social and technological aspects of the country. These factors are discussed as follows: Political: This theme includes the issues at the government and institutional level in higher education. In Australia, the Federal Government affects the higher education systems through its policies, models and regulations. The Australian Government emphasizes on increasing domestics and international university enrollments by increasing the public expenditure on universities and relaxing the student visa requirements (IBIS World, 2017). Economic: The economic climate, sector funding, value for money and employability are the significant economic factors affecting the higher education industry in Australia (Doherty, Steel and Parrish, 2012). The industry currently is growing with the rate of 4.5% annually, earning revenue amounting to $31 billion and is responsible for employing as many as 127,638 people (IBIS World, 2017). Moreover, the government has committed to inject over $15 million for the development of higher education and provide better value to the students and the economy (Department of Education and Training, 2017). Social: With shifts in business environment and skill requirements of the professional, the needs and expectations of students are also changing. Further, rise in education fee has also increased the expectations of enrolled students towards a more student-centric services delivered by the universities. As the need for obtaining greater skills is increasing, people are increasingly adopting to study along with their jobs thereby creating pressure on universities to accommodate the work patterns thereby providing greater flexibility in education systems and learning practices (Doherty, Steel and Parrish, 2012). Technological: While the changing technology has threatened the traditional role of educational institutions as the guardians of knowledge, it has also created opportunities to innovate and provide better ways to fulfill the changing needs of target market. Further, incredible growth in technology also provides opportunities to change academic structures and practices and make knowledge accessible through innovative channels like mobile applications, webinars, social media and simulation technologies (Doherty, Steel and Parrish, 2012). Competitor Analysis The educational environment for universities in Australia is highly competitive with 43 universities in total including 40 Australian universities, 2 international universities and one private specialty university (Study in Australia, 2017). In addition to these universities, there are other institutions that provide higher education courses to the aspiring students in the county thereby increasing the competitiveness of the higher education industry. In Western Australia, Perth and Fremantle is the hub of higher education with universities like Curtin, Edith Cowan, Murdoch, University of Western Australia and University of Notre Dame Australia as main higher education institutions in the region. However, of all the universities present in the region, Curtin University has the largest market share of 44%, up from 40% in 2013 among Western Australian universities. Moreover, it also continues to the first choice among freshmen from both Western Australia and interstate students (Curtin University4, 2014). Further, a revenue analysis (Table 1) of major universities in Western Australia also reveals a good position for Curtin University indicating higher enrolments as compared to its competitors (Weber, 2015). SWOT Analysis The SWOT analysis helps in identifying the strengths and weaknesses of the organisation and also creates awareness regarding the opportunities and threats existing within the external environment that can affect the success of the organisation. The SWOT analysis of Curtin University is as follows: Strength Western Australias largest and most multicultural university with one-third students hailing from international regions Ranked among top 2% universities worldwide (Curtin University, 2017) Offers wide range of innovative course and has strong business and industry connections and high-impact research Ranked 27th among global universities under 50 age in QS World University Rankings 2016-2017 5 star excellence rating in QS Stars rating 90% employability rate after graduation (Curtin University2, 2017) Highest market share Weakness Poor understanding of the scope of universitys programs and courses. Diversified courses and many campuses threaten effective management Focused priorities Communication Reduction in revenues and rise in costs (Weber, 2015) Opportunities Increased domestic enrolments due to government funding Attract international students supported by relaxed student visa requirements Technological shifts provide opportunities to attract students for distance learning Promising political and economic environment Threats Highly competitive industry Rising fees and changing social preferences of students (Doherty, Steel and Parrish, 2012) Continuous technological shifts Lack of skilled personnel to focus on research and development Technological and business changes requiring academic restructuring Value and Brand Positioning Analysis The positioning statement is an important aspect of marketing plan as it determined the manner in which the target audience views the organisation. Thus, it is necessary to present a vivid description of the brand during positioning so as to differentiate it with the competitors and highlight the unique aspects of the organisation as a brand (Pride, Huges and Kapoor, 2016). The following brand positioning statement is the foundation upon which the marketing plan of the university is built: Curtin University is a world class higher education institution and cultural hub that offers a range of innovative courses along with high-impact research. We aim to support our students not only professionally but personally to ensure all round development as individuals who have the ability to turn any opportunity in their stride through hard work, courage and integrity embodies by us. Marketing Aim and Promotional Objectives for 2018 For any marketing plan to be successful, clear and concise delineation of marketing aims and objectives is of critical importance. It helps in identifying the business what it wants to achieve through its marketing plan and activities. Moreover, marketing aims and objectives not only provide an important area of focus for the marketing team but also need to be consistent with the overall strategy goals of the business to ensure maximum effectiveness (Kotler and Keller, 2015). The aim of marketing plan of Curtin University is to bring about increased awareness among existing students and attract new students by highlighting the role of the university in their lives and also promote the activities of the university. The following are the main aims of the marketing plan: To develop and launch a new branding campaign that increases the visibility of the university among the target market through utilizing the alumni, faculty, and university leadership as brand ambassadors. To promote Curtin University as nationally recognized innovative educational institution that not only focuses in professional development but also on personal development of its students. To attract Australian business community by generating awareness regarding the professional development efforts of Curtin University to impart professional training to the graduate students The objective of the proposed marketing plan is to highlight the distinctive courses and educational programs offered by Curtin University that differentiates it with other existing universities in Australia, especially in Perth and represent it as unique and special university. Further, achieving more enrollments (expected increase of 20%) by attracting new students by way of highlighting the unique features of the university is another objective that the marketing plan seeks to achieve. Marketing Mix Strategies Marketing is not just communication of information to the target market, but also used to establish and enhance relationship with all the stakeholders by addressing their needs to meet the organisational goals. Themarketing mix strategies can be identified using the seven Ps of marketing. To develop a successful marketing strategy, it is necessary to take a holistic approach towards the seven Ps rather than viewing them in isolation (Kotler and Keller, 2016). Thus, in context of Curtin University, the seven Ps are as follows: Product: For Curtin University, the product includes the vast variety of graduate and under-graduate courses offered by them. Further, it also includes the services, research, activities and employment opportunity provided by the university. Thus, the product strategy is to provide unique courses to its students through better staff, more exposure to related industry and interaction with industry leaders in the field to develop greater understanding and generate higher interest in the chosen field. Place and Physical Evidence: In context of university, place and physical evidence may be more or less similar and inter-related to shape the experiences of the students. The university campus can be a used to outline the place and physical evidence strategy by represent the brand by way of the appropriateness of the place, its cleanliness and its serenity to create an environment that is conducive for learning and encourage innovative thinking and creativity. Price: For educational institutions, prices include the fee and other monetary charges taken for admission and entry into other activities and courses. Thus, pricing strategy for the university needs to focus on justifying the benefits included in the cost of education courses and activities offered at the campus. Additionally, the prices also reflect the benefits of the infrastructure facilities of the institution (Olaleke, et al., 2014). People: In context of University, people include staff, students and alumni. Thus, the university can use its people to communicate the benefits of studying their by highlight all thats good about it. The university can enhance communication between these three categories of people by facilitating greater engagement, training and interaction. The strategy is to create word of mouth publicity for the university by getting the student or alumni to recommend it to others. Word of mouth publicity can be far more effective and beneficial as compared to other messages through different marketing channels (Kotler and Keller, 2016). Processes: Another crucial element of marketing mix is the process that is the way in which the university deals with its customers. Thus the strategy is to create the process related to attaining information and contact the university representative easy, effective and professional. This will include regular updating of university website and social media accounts to target the selected customer and ensuring quick responses to customer queries. Promotion: It is the final element of marketing mix that is decided only after considering the product, price, place and other elements. Effective promotion strategy helps in establishing the brand identity and brand image through communication of universitys relevance, accomplishments and excellence in the field. The university can use following promotional tools and strategies: Tools Strategy Tactic Print Media Create university magazine, publications and articles Create a quarterly or half yearly magazine or can publish articles in newspapers that promotes the skills and achievements if university faculty, students and alumni. The magazine will be used as a tool to create awareness and establish brand image. Videos/short films Create a series of online videos and short films It will be used to create awareness by connecting emotionally to the target markets aspirations. Moreover, they will be used to create awareness about university courses and other programs. The videos will be posted on university website, social media accounts and YouTube channels. Social Media Platform Create accounts on social media University can use social media platforms like Facebook, Twitter, Instagram and others to create student focused social media campaign to promote its products and services. It can use quizzes and games to engage target audience on social media and send promotional gifts to selected few. Campaign Develop a university campaign that will use all promotional tools to direct the message towards target audience. The university can use above mentioned tools to create a campaign that focuses on communicating a similar message through different tools. These tools will ultimately connect to form a connection with its customers and create brand identity. Competitive Strategies Any organisation does not exist in isolation. It has to compete with its rivals in order to survive and hence need to adopt strategies keeping in view its competitors in the industry. Competitive strategies are necessary to create a distinct image for the organisation and its decision are based in the analysis of BCG matrix, product life cycle and other tools that help in identifying the investment requirements and other strategies based on the market offering, market share, market attractiveness and other related aspects. Curtin University has the largest market share and high growth as compared to its competitors. Thus, it belongs to the Star category of the BCG matrix indicating that good growth prospects for the university (Wheelen and Hunger, 2013). Moreover, even though the University was established in the year 1987, owing to the industry growth and shifts in technology and customers social preferences, the university can be considered at the growth stage of product life cycle. Moreover, the market share of university has experienced a constant growth from 38% in 2012 to 40% in 2013 to 44% in 2014 indicating the growth potential for the university in future (Curtin University4, 2014). Thus, at this stage, the university can adopt differentiation strategy to ensure fighting for the patronage of the customers by creating unique market offerings that are distinct from its competitors (Wheelen and Hunger, 2013). Thus, the university needs to concentrate on achieving superior performances in terms of better education quality, on campus services, teaching staff and aids used and experiences for the enrolled students and alumni. Media and Budget Allocation In order to address the target market and strengthen the marketing activities, allocation of funds is necessary. Moreover, looking at the rising revenue trend of the university, it is easy to allocate large amount to the marketing activity. However, looking at high market share and expected growth trend, it is rather rational to allocate less advertising expenditure as a part of overall sales (Kotler and Keller, 2016). Thus, the media and budget allocation for Curtin University is as follows: Tool Budget Print Media $100,000 Video and Short Films $35,000 Social media platforms $25,000 Campaign $10,000 Table 2: Budget allocation (source: assumed) Hence, a total of $170,000 will be allocated to carry out the marketing activities of Curtin University. Expected Outcomes It is expected that the proposed business plan will help in creating desired product awareness among the target market of Curtin University. With its promotion tools the university aims to achieve the following outcomes in terms of market reach: Tool Target Print Media 1500 stories and 40,000 magazines Video and Short Films 5-7 video Social media platforms 100,000 followers and 75,000 referrals Campaign 175,000 audience Table 3: Expected outcomes (source: assumed) Conclusions The marketing plan is an important part of strategic planning as it is responsible for generating awareness and establishing the brand identify by communicating and connecting with the target audience. For this, collecting relevant information related to macro-environment, target market and competitors is necessary to identify the needs and position the brand accordingly. In context of Curtin University, the use of magazines, articles, videos, social media marketing and campaign is proposed to achieve its marketing aims and objectives. 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